Keyword Density Matters in SEO

Understanding Google’s methods for organizing search results is the first step in optimizing a page’s visibility. Of Google’s roughly 130,000 ranking factors, keyword density is a long-debated metric that resurfaced with the recent algorithm document leak.

The leak suggests that keyword density is likely fundamental to ranking a page on Google’s SERPs.

But first, a word on fundamentals and why they’re important. Reliable, consistent search engine optimization applies the key factors likely to result in higher rankings. Focusing on the fundamentals is both efficient and effective.

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