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Tag: Google


Advertising & Marketing, Technology

3 Ways to Depersonalize Google SERPs

June 24, 2024

Via: Practical Ecommerce

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, […]


Technology, Website design and optimization

Google Revs Ecommerce SERPs

May 9, 2024

Via: Practical Ecommerce

Google is revving up its product search results, making it easier for consumers to price shop without leaving search engine page results. Search for an unbranded product such as “buy blue womens sun dress” and scroll past sponsored listings and […]


Technology, Website design and optimization

Google Ad Updates Reflect New SERPs

April 9, 2024

Via: Practical Ecommerce

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance. […]


Platforms, Technology

Google Spam Policies, Explained

March 13, 2024

Via: Practical Ecommerce

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]


News

Indonesian Government Proposes New Scheme to Force Digital Platforms to Pay For News Content

February 21, 2024

Via: Social Media Today

Every time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]


News

YouTube Announces 2024 Device Partner Summit in Seoul

February 12, 2024

Via: Social Media Today

YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will […]


Analytics & Data

Google Shares Insights into Top Super Bowl Related Trends

February 12, 2024

Via: Social Media Today

Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]


Analytics & Data

Google’s Core Update vs. Helpful Content

February 8, 2024

Via: Practical Ecommerce

Google’s algorithm updates used to be straightforward. If rankings were impacted, search engine optimizers knew the cause. For example, the Panda update in 2011 affected sites with low-value content. The Penguin update in 2012 addressed spammy links. But those causes […]


Apps & Sites, Mobile Commerce

TikTok Prompts Users To Download a New, Dedicated Search Shortcut

February 6, 2024

Via: Social Media Today

TikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can then be added to their device Home Screen. As you […]


Platforms, Technology

Instacart seeks off-site retail media scale with Google Shopping ads pact

January 9, 2024

Via: Marketing Dive

Instacart is off to a busy start in 2024, with the Google tie-up the latest bid to round out its budding advertising business. The news, unveiled at the closely watched CES tech confab in Las Vegas, is indicative of how […]


Advertising & Marketing, Technology

AI SEO for Brand Names

January 4, 2024

Via: Practical Ecommerce

Consumers often search a company’s name on Google when considering a purchase. Branded search is crucial for just about any business. Brand name queries may include other keywords, such as “reviews” or “coupon codes.” Most imply a commercial intent — […]


Advertising & Marketing, Technology

My Top SEO Tutorials for Beginners

December 28, 2023

Via: Practical Ecommerce

Search engine optimization may seem overwhelming. Luckily there are many helpful educational resources for getting started. Here are my favorite SEO tutorials for beginners. Helpful SEO Tutorials “The Beginner’s Guide to SEO“ from Moz is an in-depth tutorial on how […]


E-payment & Security, Technology

Google Pay taps Affirm, Zip for BNPL

December 13, 2023

Via: Payments Dive

The small pilot of the services will mark the first time Google Pay is integrating BNPL options, a Google spokesperson said. It will kick off in early to mid-January and a full launch is planned for a few months later. […]


Advertising & Marketing, Technology

Google’s Gemini Marketing Trick

December 12, 2023

Via: CMSWire

Google really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]


Advertising & Marketing, Technology

How Topic Authority Impacts SEO

November 30, 2023

Via: Practical Ecommerce

Topic authority is recognized expertise on a given subject. A company, publication, or person can possess it. In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise […]


Analytics & Data

Google Updates the Admin Page and Email Scheduler for Google Analytics

November 17, 2023

Via: CMSWire

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update. Both features enhance how analytics should be managed. Google […]


Technology, Website design and optimization

Google’s new app testing mandate aims to enhance app quality and user experience

November 10, 2023

Via: Business of Apps

In a recent announcement, Google outlined new policies for prospective Android developers using personal Play Console accounts. These changes mandate comprehensive app testing involving a minimum of 20 individuals over a two-week period before an app can be published. Rigorous […]


Apps & Sites, Mobile Commerce

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

September 12, 2023

Via: Social Media Today

Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming […]


Apps & Sites, Mobile Commerce

YouTube Launches New Education-Based Approach to Policy Violations

August 29, 2023

Via: Social Media Today

YouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]


Apps & Sites, Mobile Commerce

YouTube Tests New Supplementary Insights on Educational Videos

August 16, 2023

Via: Social Media Today

YouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. The new system aims to provide […]