Tag: Google

November 17, 2023

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update. Both features enhance how analytics should be managed. Google […]

November 10, 2023

In a recent announcement, Google outlined new policies for prospective Android developers using personal Play Console accounts. These changes mandate comprehensive app testing involving a minimum of 20 individuals over a two-week period before an app can be published. Rigorous […]

September 12, 2023

Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming […]

August 29, 2023

YouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]

August 16, 2023

YouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. The new system aims to provide […]

August 15, 2023

As social media apps overtake radio as the key discovery platform for new music, every app is now working to get up to speed, and integrate more music discovery options into their UI. YouTube is the latest to add another […]

July 21, 2023

Migrating from Google’s Universal Analytics (UA) to GA4 has been a top priority for digital marketers and analysts. But with the deadline to adopt GA4 now past, marketers may be left with a collective shrug of what to do next. […]

July 5, 2023

Twitter 2.0’s trial and error approach continues, with the platform now backtracking on its move to restrict tweet access to non-logged in users. Well, to a certain degree. Today, Search Engine Roundtable has reported that Twitter has implemented a new […]

June 14, 2023

Google’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns. Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual […]

June 13, 2023

Artificial intelligence is upending search engines. While Google and Bing are integrating AI chats, impressive startup providers are emerging. Here are four AI-driven search engines for content creators. AI Search Engines for Writers Perplexity generates streamlined, AI-based search results with […]

June 1, 2023

Many of the new features aren’t available yet, though Google expects them to be later this year. The company launched its wallet in 39 markets around the world last year and since then it has expanded into 25 more markets, […]

May 26, 2023

Google has announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. The program aims to connect SMBs with approved digital coaches from their […]

May 10, 2023

With the opening keynote of Google I/O less than an hour away, news outlets are already leaking reports of the big announcements to come during the annual developer conference that begins today at 1 p.m. EST. Google’s Upcoming AI Updates […]

April 26, 2023

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers […]

April 21, 2023

In response to an antitrust intervention by the UK’s Competition and Markets Authority (CMA), Google has put forward a proposal that would grant developers offering apps through its UK Play mobile app store the freedom to utilise alternative payment processors […]

March 22, 2023

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]

March 15, 2023

When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. And if you want to show up in said search engine results pages (SERPs), you’ll need […]

February 28, 2023

Google has unveiled new AI-enabled tools, including automatically created assets and customer acquisition objectives — to help advertisers create more meaningful and beneficial ads. Generate Additional Advertising Assets Delivering the optimal ad to the right person at the right time […]

January 24, 2023

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

December 23, 2022

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]