With the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms and get help from the retailer’s store employees.
“Delivering a fun and frictionless shopping experience is always our top priority,” Day Kornbluth, president of West Elm, said in a statement regarding West Elm’s app launch. “We are proud to introduce a mobile-first, customizable platform that creates an opportunity for users to experience all that West Elm has to offer through an elevated mobile experience.”
