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Category: Mobile Commerce


Apps & Sites, Mobile Commerce

How luxury brands can drive results for paid ads on LinkedIn

June 5, 2023

Via: Social Media Today

LinkedIn’s ad revenue continues to grow, although the rate has slowed. In a tough marketplace, LinkedIn is itself calling attention to how its user base of business professionals are also consumers and ones who earn more on average than users […]


Apps & Sites, Mobile Commerce

Pinterest Announces ‘Manifestival’ Activation for Cannes 2023

May 31, 2023

Via: Social Media Today

Hey, are you heading to Cannes this year for the annual ad industry gathering? Yeah, me neither. But for those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation in Cannes, where […]


Apps & Sites, Mobile Commerce

LinkedIn emphasizes the power of networking in global push

May 30, 2023

Via: Marketing Dive

LinkedIn’s new campaign from Droga5 is a flashy, upbeat initiative that comes during a time of increased disruption not only for the job market, but also LinkedIn as a company. The multifaceted campaign puts an emphasis on the opportunities that […]


Apps & Sites, Mobile Commerce

LinkedIn Shares New Insights into How Institutional Investors Use the App for Research

May 18, 2023

Via: Social Media Today

LinkedIn has published a new report, in collaboration with Coalition Greenwich, which looks at how institutional investors are using LinkedIn to research and connect with potential partners – which, while fairly niche, does also include some more general insights that […]


Apps & Sites, Mobile Commerce

Reddit Shares Insights into Rising Travel Search Trends in the App [Infographic]

May 18, 2023

Via: Social Media Today

Reddit has become a key source for actual human insights on the web, with Reddit users sharing helpful, honest opinions on virtually every product, brand, or experience that you might be interested in. Indeed, a more recent trend has seen […]


Apps & Sites, Mobile Commerce

Instagram Adds GIFs in Comments

May 16, 2023

Via: Social Media Today

This is either an exciting or annoying update, depending on your personal perspective. Today, in a Broadcast Channels chat with Meta CEO Mark Zuckerberg, Instagram chief Adam Mosseri announced that you can now post GIFs in Instagram comments. As you […]


Apps & Sites, Mobile Commerce

Twitter Adds New Video Playback Speed Controls, Flags Coming Video Updates

May 15, 2023

Via: Social Media Today

Twitter’s added new playback speed controls for videos in the app, another step in its video development roadmap which looks set to become an even bigger focus under incoming CEO Linda Yaccarino. Twitter’s already added longer video uploads for Blue […]


Apps & Sites, Mobile Commerce

Pinterest Launches Simplified Pin Creation Flow, Adds Links in All Pins

May 11, 2023

Via: Social Media Today

Pinterest is looking to simplify its creation flow, by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As explained by Pinterest: “Pinterest users will now […]


Mobile Commerce, Mobile Marketing

Petal Ads hails all-scenario ad solutions as the future of mobile advertising

May 10, 2023

Via: Business of Apps

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]


Apps & Sites, Mobile Commerce

Twitter Launches Direct Responses in DM Threads, Expanded Emoji Response Options

May 9, 2023

Via: Social Media Today

Twitter has released two new updates for DMs, which have been in the works for a few months, but are now getting a full launch in the app. First off, you’ll now be able to reply direct to any message […]


Mobile Commerce, Mobile Marketing

92% of mobile game advertisers released new creatives in Q1

May 9, 2023

Via: Business of Apps

The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company […]


Mobile Commerce, Mobile Marketing

LinkedIn Experiments with Generative AI Prompts for Posts

May 5, 2023

Via: Social Media Today

Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer. As you can see in this example, shared […]


Apps & Sites, Mobile Commerce

Reddit Shares New Tips to Help SMBs Create More Resonant Reddit Ad Campaigns

May 4, 2023

Via: Social Media Today

May is National Small Business Month, and to mark the event, Reddit has shared some new Reddit ad tips for small businesses, with a specific focus on how you can translate your social copy from other platforms into a more […]


Mobile Commerce, Mobile Marketing

YouTube embellishes Shorts ads as monetization struggles endure

May 2, 2023

Via: Marketing Dive

In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]


Mobile Commerce, Mobile Marketing

Klarna overhauls mobile app with AI-powered shopping feed

April 27, 2023

Via: Marketing Dive

Klarna’s new features see the brand trying to give retailers, creators and shoppers additional incentive to use its app, arriving as mobile shopping continues to gain traction. Perhaps the buzziest of the new features, the AI-powered shopping feed is powered […]


Mobile Commerce, Mobile Marketing

LinkedIn Verification How-To: Guide for Brands, Influencers and Marketers

April 24, 2023

Via: CMSWire

Behind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]


Apps & Sites, Mobile Commerce

Twitter Removes State Affiliated and Government Funded Media Labels

April 21, 2023

Via: Small Business Trends

With all the various changes happening at Twitter, it’s hard to tell right now what’s an actual systematic change, and what’s a mistake, as a side-effect of some other update. But, at least right now, Twitter seems to have removed […]


Apps & Sites, Mobile Commerce

LinkedIn Shares Insights into How its Feed Algorithm Works in Overview of Spam Tackling Efforts

April 20, 2023

Via: Social Media Today

LinkedIn has shared a new technical overview of its efforts to combat viral spam in the app, which also provides some interesting notes on how its feed algorithm works, and how content gains traction in the app. Which could help […]


Apps & Sites, Mobile Commerce

Snap Unveils New Features at 2023 Partner Summit, Including AR and AI Elements

April 19, 2023

Via: Social Media Today

Today, Snapchat held its annual Partner Summit, where it previewed a range of new updates and tools, and shared new stats on usage trends, evolving behaviors, and more. And there’s a heap to get through – first off, Snapchat provided […]


Apps & Sites, Mobile Commerce

YouTube Adds Shorts Thumbnail Selection on iOS, Shorts Replies to Comments on Android

April 19, 2023

Via: Social Media Today

YouTube’s announced some new updates for Shorts, which really just bring the app into parity across both Android and iOS devices. First off, Shorts creators on iOS can now also select a specific frame to act as the thumbnail for […]