Analytics & Data, Mobile Commerce, Mobile Marketing
April 17, 2024
Via: Business of AppsToday, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the […]
April 8, 2024
Via: Practical EcommerceSocial media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response. Creating compelling social media […]
April 2, 2024
Via: Retail DiveWith the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms […]
March 21, 2024
Via: Marketing DiveTikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]
March 15, 2024
Via: CMSWireThe US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]
Mobile Commerce, Mobile Marketing
March 7, 2024
Via: Retail DiveSince Basma Hameed, a burn survivor, founded the cosmetic brand in 2021, the brand has grown to more than 184,000 followers on TikTok and 293,000 on Instagram. Basma’s debut product, The Foundation Stick, helped catapult the cosmetics company to TikTok […]
March 4, 2024
Via: Retail DiveGap is positioning its spring 2024 campaign around pop music with ads that emulate Jungle’s viral “Back on 74” video. The dance-focused concept aims to show off the flowy comfort of Gap’s linen offerings, such as ‘90s-inspired loose-leg pants and […]
March 1, 2024
Via: Social Media TodayGood news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]
February 28, 2024
Via: Social Media TodayX’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you […]
Mobile Commerce, Mobile Marketing
February 28, 2024
Via: Social Media TodayTikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]
February 27, 2024
Via: Social Media TodayLinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]
February 27, 2024
Via: Social Media TodayYeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]
February 22, 2024
Via: Social Media TodayLinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies […]
February 20, 2024
Via: Social Media TodayWith YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]
February 20, 2024
Via: Social Media TodayCould LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which […]
Mobile Commerce, Mobile Marketing
February 19, 2024
Via: Social Media TodayLooking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]
February 15, 2024
Via: Social Media TodayIn the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for […]
February 14, 2024
Via: Social Media TodayInstagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you […]
February 13, 2024
Via: Social Media TodayAs part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]
February 13, 2024
Via: Social Media TodayGood news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]