Category: Mobile Commerce

July 22, 2024

Meta’s added another way to incorporate offers into your ads, with an updated URL ingestion process that will detect existing offers listed on your site. As you can see in this example, posted by Meta ads expert Jon Loomer, Meta’s […]

July 18, 2024

Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more significant […]

July 18, 2024

Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more […]

July 17, 2024

Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on […]

July 12, 2024

YouTube’s rolling out some new features for Shorts, including a bunch of creative options to help customize and expand your Shorts usage. First off, YouTube’s adding auto layout, initially for Shorts created on Android, which aims to make it easier to convert […]

July 11, 2024

Looking for ways to improve your IG Reels approach? This might help. Instagram has shared some new Reels tips to its Professional Dashboard in the app, with a listing of key pointers to help maximize your Reels content performance. As […]

July 2, 2024

Meta’s adding another AI element to WhatsApp, this time via a new image creation tool, which will enable you to place yourself within fantastical scenes for your profile pic. As you can see in this screenshot, posted by Android Authority, Meta’s developing […]

June 26, 2024

The launch of TikTok’s small business accelerator initiatives follows the U.S. debut of TikTok Shop last September. The in-app e-commerce space allows merchants to connect with millions of users on the platform and create custom product collections on their business […]

June 24, 2024

Reddit has shared some new insights into how Redditors are using the app for holiday shopping research, with many already seeking out great deals six months out from the holiday season. And Reddit has become a key discovery and validation tool for […]

June 20, 2024

YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube […]

June 13, 2024

YouTube is trying out a new search option, with some users now able to use Google Lens to search for YouTube clips related to an image. As you can see in these example screenshots, posted by 9 to 5 Google, […]

June 12, 2024

Look, I don’t know why Meta is convinced that enabling people to make A.I. bot versions of themselves is something that will have real, tangible value to users. But whatever the reason, it is indeed looking to facilitate such, with […]

June 6, 2024

Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts […]

May 23, 2024

In Q4 last year, Snapchat’s performance looked pretty bleak, with lower-than-expected ad growth, and higher-than-anticipated costs, leading to job cuts, funding reductions, projects shelved, etc. But in Q1 this year, Snap shares bounced back, based on increased ad performance, re-focused […]

May 21, 2024

Okay, first, a point of clarification: There are no universal best times to post on social media for every single brand and every business. Each brand’s audience is different, their behaviors and interests are not the same, and as such, […]

April 17, 2024

Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the […]

April 8, 2024

Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response. Creating compelling social media […]

April 2, 2024

With the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms […]

March 21, 2024

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]

March 15, 2024

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]