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Category: Mobile Commerce


Apps & Sites, Mobile Commerce

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

March 1, 2024

Via: Social Media Today

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]


Apps & Sites, Mobile Commerce

X Launches Live Test of Video in Spaces

February 28, 2024

Via: Social Media Today

X’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you […]


Mobile Commerce, Mobile Marketing

TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

February 28, 2024

Via: Social Media Today

TikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]


Apps & Sites, Mobile Commerce

LinkedIn Adds More AI-Powered Options to its Recruiter Platform

February 27, 2024

Via: Social Media Today

LinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]


Apps & Sites, Mobile Commerce

X Continues to Build Out its Video Content Slate via New Deal with The Big 3

February 27, 2024

Via: Social Media Today

Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

February 22, 2024

Via: Social Media Today

LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies […]


Apps & Sites, Mobile Commerce

YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages

February 20, 2024

Via: Social Media Today

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]


Apps & Sites, Mobile Commerce

LinkedIn Shares New Insights into How Public Group Posts are Distributed

February 20, 2024

Via: Social Media Today

Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which […]


Mobile Commerce, Mobile Marketing

TikTok Provides Creative Strategy Tips in New Guide

February 19, 2024

Via: Social Media Today

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]


Apps & Sites, Mobile Commerce

YouTube Adds New Music Remix Options for Shorts

February 15, 2024

Via: Social Media Today

In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for […]


Apps & Sites, Mobile Commerce

Instagram Adds New ‘People You Follow’ Filter for DMs

February 14, 2024

Via: Social Media Today

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you […]


Apps & Sites, Mobile Commerce

X Shares Stats on Super Bowl LVIII Engagement and Brand Winners

February 13, 2024

Via: Social Media Today

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]


Apps & Sites, Mobile Commerce

YouTube Announces Updates to Studio Mobile Uploads, Gift Memberships and Product Tagging

February 13, 2024

Via: Social Media Today

Good news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]


Apps & Sites, Mobile Commerce

TikTok Announces New Partnership With the UK Olympic Teams

February 12, 2024

Via: Social Media Today

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help […]


Apps & Sites, Mobile Commerce

X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

February 9, 2024

Via: Social Media Today

After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. As you can see in this example, X’s new […]


Apps & Sites, Mobile Commerce

Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion

February 7, 2024

Via: Social Media Today

Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands […]


Apps & Sites, Mobile Commerce

Threads Is Testing a New Option To Save Posts

February 7, 2024

Via: Social Media Today

Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see […]


Apps & Sites, Mobile Commerce

TikTok Prompts Users To Download a New, Dedicated Search Shortcut

February 6, 2024

Via: Social Media Today

TikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can then be added to their device Home Screen. As you […]


Apps & Sites, Mobile Commerce

X Is Developing an Articles Content Option for Long-Form Posts

February 6, 2024

Via: Social Media Today

Elon Musk wants to make X people’s main source for news updates, repeatedly touting his “everything app” as a competitor to mainstream publishers, and the only platform willing to tell the truth, direct from the public. Which is why, in […]


Apps & Sites, Mobile Commerce

LinkedIn’s Removing its ‘Creator Mode’ Option

February 5, 2024

Via: Social Media Today

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if […]