The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move.
The prospects of losing access to 1.5 billion monthly active users is no joke, and marketers need to prepare for life without this social media platform, its billions of prospects and the thousands of successful brand influencers — even if a TikTok ban seems unlikely to make it through the US Senate.
