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Category: Analytics & Data


Analytics & Data

Storing UA Data: Your Best Last-Minute Google Analytics Transition Play

June 1, 2023

Via: CMSWire

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in an ironic twist, is set to be superseded […]


Analytics & Data

What Consumer Data Matters for Measuring Customer Success

May 25, 2023

Via: CMSWire

Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]


Analytics & Data

Data Strategies for Personalization, Privacy & Compliance in a Cookieless Future

May 5, 2023

Via: CMSWire

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]


Analytics & Data

Master the Move from Universal Analytics to Google Analytics 4

April 26, 2023

Via: CMSWire

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers […]


Analytics & Data

Creating a Clearly Articulated Data Strategy

April 12, 2023

Via: CMSWire

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]


Analytics & Data

8 Google Analytics 4 Features That Leave Universal Analytics in the Dust

March 22, 2023

Via: CMSWire

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]


Analytics & Data

Third-party data remains key even as cookieless world approaches

March 20, 2023

Via: Marketing Dive

Despite the looming deprecation of third-party cookies, loss of signal identifiers and growing number of privacy regulations, third-party data continues to play a major role in forming media strategies, according to Datonics’ latest survey. The findings suggest that marketers may […]


Analytics & Data

What Is Zero-Party Data?

March 20, 2023

Via: CMSWire

Zero-party data refers to customer information that is intentionally and proactively shared with brands, usually through surveys, forms or preference centers. Unlike first-party data collected directly by companies, zero-party data is based on trust and transparency and can provide valuable […]


Analytics & Data

Google Analytics: 4 Tips to Transition from Universal Analytics

March 7, 2023

Via: CMSWire

Google Analytics has been the staple analytics package for many digital teams, which have relied on it to track website usage and success for a number of years. Of course, part of the reason for this is Google Analytics’ freemium […]


Analytics & Data

Quest for Unified Customer Data: How CDPs Enter Mix

February 28, 2023

Via: CMSWire

While companies have made solid progress in unifying their customer data, nearly two-thirds still don’t use a customer data platform (CDP). This leaves copious room for growth, according to the 2022 CDP Institute Member Survey. “It’s not surprising that 2/3rds […]


Analytics & Data

Customer Journey Analytics Basics for Better CX

February 9, 2023

Via: CMSWire

By analyzing the right customer journey analytics, businesses can identify pain points and areas for improvement, as well as optimize their marketing and sales efforts. It’s crucial to use analytics to understand the customer journey in terms of contingencies, said […]


Analytics & Data

Overcoming Customer Data Integration Challenges

February 7, 2023

Via: CMSWire

Marketers want 360-degree views of customers in order to provide them with the most enticing, personalized messaging. But to have such a comprehensive view of customers, marketers need comprehensive data from a variety of sources. However, collecting, merging and analyzing […]


Analytics & Data

Fixing the Persistent Data/Content Silo Problem Once and for All

January 31, 2023

Via: CMSWire

There’s no doubt about it: Internal silos can wreak havoc on your company culture, your sales and ultimately even your revenue. But even though B2B organizations have emphasized alignment in recent years, silos can be persistent. If you’re finding that […]


Analytics & Data

90% of Data Is Junk and Terrible for the Environment

January 6, 2023

Via: CMSWire

Ninety percent of data produced and stored is not simply useless; it gets in the way of useful data. Waste data makes it harder and harder to find and make use of good data. John Booth gave me a great […]


Analytics & Data

The Value of Site Search to Your Customer Experience Analytics

December 5, 2022

Via: CMSWire

Google Analytics (GA) may be introducing a lot of changes to the analytics workflow with GA4, but one kind of workflow that marketers can steadily rely upon is site search. I covered the site search feature in Google Analytics back […]


Analytics & Data

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]


Analytics & Data

Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

October 31, 2022

Via: Social Media Today

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]


Analytics & Data

Tips to Inform Your Customer Data Clean Room Strategy

October 21, 2022

Via: CMSWire

By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and measurement more difficult to perform in the future. The deprecation of the third-party cookie by Google, which is forcing brands to rethink […]


Analytics & Data

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

October 18, 2022

Via: CMSWire

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]