Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into customer behavior and predict the churn risk for each customer. With the costs of acquiring new customers up to 25 times higher than retaining existing ones, the far-reaching benefits of predictive analytics for customer retention are undeniable. This article will examine best practices for brands to use predictive analytics and deliver personalized experiences that enhance customer loyalty and retention.
