Category: Mobile Marketing

Mobile Commerce, Mobile Marketing, Technology, Website design and optimization

3 easy steps to optimise your website for the mobile-first index in 2018

December 11, 2017

Via: Smart Insights

An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of […]

Mobile Commerce, Mobile Marketing

How Mobile Apps Power Up On-Demand Startups

June 22, 2017

Via: DigitalistMag

On-demand is set to transform the mobile commerce entrepreneurial space. Whether you’re looking for taxi bookings, food orders, healthcare services, home maintenance, business info, or more, the app store has a solution for practically every service you can think of, […]

Mobile Commerce, Mobile Marketing

Comparing Responses to In-App and Mobile Web Ads

June 19, 2017


A global study of smartphone usage found scant differences in consumer response to advertising on the mobile web vs. in-app ads. The May 2017 Interactive Advertising Bureau (IAB) study found 47% of smartphone users worldwide took some sort of action […]

Mobile Commerce, Mobile Marketing

Blogging Or Vloggin: Which One Is Right For Your Brand?

May 31, 2017

Via: DigitalistMag

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools […]

Mobile Commerce, Mobile Marketing

Brick-And-Mortar Closings: Mobile Marketing’s Opportunity To Fuel Retail’s Future

May 17, 2017

Via: DigitalistMag

Both brick-and-mortar and brick-and-click retail are experiencing a profound transformation. The ways consumers shop are shifting. Stores are closing. The driving force behind this change is mobile technology, along with the continued rise of online sales and the re-casting of expectations […]

Marketing technology, Mobile Commerce, Mobile Marketing, Technology

21 Email Marketing Statistics That Will Make You Rethink Email Marketing

May 9, 2017

Via: Jeff Bullass Blog

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between […]

Mobile Commerce, Mobile Marketing

Loyalty Programs: The Best Way to Reach Users Is Every Way

April 25, 2017


Consumers want a greater variety of ways to interact with their loyalty programs, compared with their preferences from a year ago, according to data from mobile marketing company 3Cinteractive. Last year, communication preferences were dominated by two channels: texting and […]

Mobile Commerce, Mobile Marketing

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

April 5, 2017


We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t […]

Mobile Commerce, Mobile Marketing

LinkedIn Releases Auto-Populating Lead Gen Forms for Mobile

April 4, 2017

Via: CMSWire

LinkedIn introduced a tool today designed to generate quality leads on mobile by avoiding the fat finger syndrome so common on smartphones. The Mountain View, Calif.-based professional social network released Lead Gen Forms for mobile, which auto-populates contact info from […]

Mobile Marketing

How Proximity/Geo-Marketing Can Grow Your Business

December 5, 2016

Via: Social Media Today

Proximity marketing and geo-marketing have become quite the buzzwords over the past few years – and for a good reason. Consumers are bombarded with advertising messages every day, making it difficult for a single business to stand out from all […]