Category: Mobile Marketing

May 10, 2023

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]

May 9, 2023

The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company […]

May 5, 2023

Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer. As you can see in this example, shared […]

May 2, 2023

In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]

April 27, 2023

Klarna’s new features see the brand trying to give retailers, creators and shoppers additional incentive to use its app, arriving as mobile shopping continues to gain traction. Perhaps the buzziest of the new features, the AI-powered shopping feed is powered […]

April 24, 2023

Behind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]

April 17, 2023

With the NBA Finals getting underway, Twitter wants to remind marketers that it remains the leading platform for real-time interaction, with sports, in particular, getting plenty of attention from Twitter users. Indeed, according to Twitter, sports discussion via tweet has […]

April 13, 2023

Snapchat’s adding more music to its Sounds Library, as it looks to tap into the popularity of audio elements, which have seen a big rise on the back of the TikTok shift. And there are a lot of new audio […]

April 6, 2023

Instagram’s added a new info page for businesses looking to maximize their DM connection process, which includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience. The […]

April 5, 2023

As it is on all platforms, video sees the highest engagement rates on LinkedIn, which makes it a critical consideration for marketers looking to maximize their messaging on the platform. But what, specifically, works in LinkedIn video promotions. That’s what […]

April 5, 2023

Here’s a salient point for TikTok marketers – TikTok users are more open to ads than general internet users, which means that promotions in the app are likely more welcome than they are on Facebook, Instagram, etc. That’s according to […]

April 3, 2023

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]

March 28, 2023

With Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips. First off, Meta’s making its Click-to-Messenger Ads available within Facebook Reels, which will […]

March 22, 2023

Reddit has published a new report on the opportunities it presents for gaming marketers, with significant reach to various groups of dedicated, passionate gamers who are looking for new purchase opportunities. And now may be just the right time to […]

March 10, 2023

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

March 3, 2023

Many social apps start out by offering their services for free. They begin to monetise by offering ads and building their own advertising platforms. But with Apple’s app tracking transparency, marketers have turned to alternatives to grow profits. Social media […]

March 2, 2023

So, not a great start for YouTube’s new Shorts ad revenue share process. Last month, YouTube launched its long-awaited Shorts revenue share program, which essentially pools all of the revenue generated via Shorts ads, then re-distributes around half of that […]

March 2, 2023

Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page. As you can see in this example, Kohl’s, the first partner to test […]

February 28, 2023

TikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business […]

February 27, 2023

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]