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Category: Mobile Marketing


Mobile Commerce, Mobile Marketing

Why We Love Mobile Analytics (And You Should, Too)

January 31, 2018

Via: DigitalistMag

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]


Mobile Commerce, Mobile Marketing, Performance management

How Mobile First Indexing Will Change SEO in 2018

January 24, 2018

Via: Jeff Bullass Blog

You’ve heard about it for months now, and it’s finally here: mobile-first indexing. Google has announced that it is investigating ways to roll out their mobile-first indexing strategies which would put mobile devices at the forefront of the search criteria. […]


Mobile Commerce, Mobile Marketing

The mobile marketing checklist you need for 2018

January 24, 2018

Via: Searchenginewatch.com

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone, and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust […]


Mobile Commerce, Mobile Marketing

How to Optimize Your SEO Strategy for Voice Searches

January 15, 2018

Via: Jeff Bullass Blog

Did you know that one in five searches on a mobile device are voice? And there is little reason to doubt that this number will continue to rise as the months pass. Alexa, Siri, Cortana, and Google will be at […]


Mobile Commerce, Mobile Marketing, Technology, Website design and optimization

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

January 9, 2018

Via: Searchenginewatch.com

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good […]


Mobile Commerce, Mobile Marketing

How to get mobile SEO for voice search right

January 3, 2018

Via: Searchenginewatch.com

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take […]


Mobile Commerce, Mobile Marketing

7 ways to improve customer experience on mobile

December 28, 2017

Via: Smart Insights

Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not […]


Mobile Commerce, Mobile Marketing, Technology, Website design and optimization

3 easy steps to optimise your website for the mobile-first index in 2018

December 11, 2017

Via: Smart Insights

An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of […]


Mobile Commerce, Mobile Marketing

How Mobile Apps Power Up On-Demand Startups

June 22, 2017

Via: DigitalistMag

On-demand is set to transform the mobile commerce entrepreneurial space. Whether you’re looking for taxi bookings, food orders, healthcare services, home maintenance, business info, or more, the app store has a solution for practically every service you can think of, […]


Mobile Commerce, Mobile Marketing

Comparing Responses to In-App and Mobile Web Ads

June 19, 2017

Via: Emarketer.com

A global study of smartphone usage found scant differences in consumer response to advertising on the mobile web vs. in-app ads. The May 2017 Interactive Advertising Bureau (IAB) study found 47% of smartphone users worldwide took some sort of action […]