Mobile Commerce, Mobile Marketing
March 7, 2024
Via: Retail DiveSince Basma Hameed, a burn survivor, founded the cosmetic brand in 2021, the brand has grown to more than 184,000 followers on TikTok and 293,000 on Instagram. Basma’s debut product, The Foundation Stick, helped catapult the cosmetics company to TikTok […]
Mobile Commerce, Mobile Marketing
February 28, 2024
Via: Social Media TodayTikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]
Mobile Commerce, Mobile Marketing
February 19, 2024
Via: Social Media TodayLooking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]
Mobile Commerce, Mobile Marketing
February 1, 2024
Via: Social Media TodayX is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many […]
Mobile Commerce, Mobile Marketing
January 29, 2024
Via: Social Media TodayTikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the […]
Mobile Commerce, Mobile Marketing
January 8, 2024
Via: Social Media TodayAs we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share […]
Mobile Commerce, Mobile Marketing
December 21, 2023
Via: Marketing DiveMove over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]
Mobile Commerce, Mobile Marketing
December 11, 2023
Via: Marketing DiveTwitch is rolling out its annual Twitch Recap end-of-year highlights reel, a feature akin to the popular Spotify Wrapped, as it seeks to celebrate its community and foster stronger connections with viewers. New to this year, the platform has introduced […]
Mobile Commerce, Mobile Marketing
November 27, 2023
Via: Social Media TodayWhile TikTok’s growth is unprecedented, and its ad business is growing in-step, where TikTok’s still struggling to establish firm footing is in creator monetization, and ensuring that its top stars are able to maximize their popularity through direct income from […]
Mobile Commerce, Mobile Marketing
November 20, 2023
Via: Business of AppsThe mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]
Mobile Commerce, Mobile Marketing
November 7, 2023
Via: Business of AppsWith the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]
Mobile Commerce, Mobile Marketing
October 26, 2023
Via: Business of AppsThe mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]
Mobile Commerce, Mobile Marketing
October 10, 2023
Via: Business of AppsBrands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by […]
Mobile Commerce, Mobile Marketing
October 6, 2023
Via: HR DiveThe hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates meant to denote a less […]
Mobile Commerce, Mobile Marketing
October 3, 2023
Via: CMSWireIn today’s rapidly evolving digital landscape, where attention spans are diminishing, platforms such as Instagram Reels and TikTok are revolutionizing how businesses communicate, captivate and flourish. Gone are the days when social media for enterprises was confined to LinkedIn updates […]
Mobile Commerce, Mobile Marketing
September 25, 2023
Via: Marketing DiveWhile Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]
Mobile Commerce, Mobile Marketing
September 19, 2023
Via: Social Media TodayWith recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, […]
Mobile Commerce, Mobile Marketing
September 12, 2023
Via: Social Media TodaySprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]
Mobile Commerce, Mobile Marketing
August 24, 2023
Via: Social Media TodayAs we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, with Brand and Conversion lift metrics. Brand lift measures the impact of Reddit Ads on brand perception, via […]
Mobile Commerce, Mobile Marketing
August 23, 2023
Via: Social Media TodayLinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]