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Category: Mobile Marketing


Mobile Commerce, Mobile Marketing

How to use qualitative analytics to uncover “hidden” product insights

May 15, 2018

Via: Smart Insights

Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

What your brand strategy should look like in the era of voice search

April 23, 2018

Via: Smart Insights

The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for […]


Mobile Commerce, Mobile Marketing

Mobile SEO – 9 Steps to Optimize for More Conversions in 2018

March 23, 2018

Via: Hongkiat

2018 is going to be a landmark year in the history of SEO, as Google has announced that it will switch to a ‘mobile first index’ this year. Rankings for websites, once the index is implemented, will be impacted by […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Why Instagram Stories Need To Be Part Of Your Marketing Strategy

March 14, 2018

Via: CMSWire

The buzz of promoting your day-to-day business activities on Snapchat may now be nothing more than a quiet hum — but Instagram stories (an Instagram feature which was brazenly stolen from Snapchat) is gaining traction by the day. But you […]


Mobile Commerce, Mobile Marketing

Why We Love Mobile Analytics (And You Should, Too)

January 31, 2018

Via: DigitalistMag

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]


Mobile Commerce, Mobile Marketing, Performance management

How Mobile First Indexing Will Change SEO in 2018

January 24, 2018

Via: Jeff Bullass Blog

You’ve heard about it for months now, and it’s finally here: mobile-first indexing. Google has announced that it is investigating ways to roll out their mobile-first indexing strategies which would put mobile devices at the forefront of the search criteria. […]


Mobile Commerce, Mobile Marketing

The mobile marketing checklist you need for 2018

January 24, 2018

Via: Searchenginewatch.com

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone, and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust […]


Mobile Commerce, Mobile Marketing

How to Optimize Your SEO Strategy for Voice Searches

January 15, 2018

Via: Jeff Bullass Blog

Did you know that one in five searches on a mobile device are voice? And there is little reason to doubt that this number will continue to rise as the months pass. Alexa, Siri, Cortana, and Google will be at […]


Mobile Commerce, Mobile Marketing, Technology, Website design and optimization

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

January 9, 2018

Via: Searchenginewatch.com

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good […]


Mobile Commerce, Mobile Marketing

How to get mobile SEO for voice search right

January 3, 2018

Via: Searchenginewatch.com

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take […]