Category: News

April 10, 2024

Puma is seeking to streamline its messaging strategy and reinvigorate a positioning around sport performance with “Forever. Faster. — See The Game Like We Do,” the 75-year-old brand’s biggest campaign yet in terms of media investment. The effort uniting Puma’s […]

April 4, 2024

Amazon updated two policies on dietary supplements and emission tuners within the past week. On April 2, 2024, it announced that, effective April 2, 2024, dietary supplement products need to be verified through a third-party Testing, Inspection, and Certification (TIC) […]

March 29, 2024

Clinique has over the years leaned into experiential retail with the opening of pop-ups and shop-in-shops within department stores. The move to Amazon is the brand’s latest iteration of expanding its base while staying on target with its strategy to […]

March 18, 2024

A great experience can’t rely on self-checkout lanes or staffed registers alone. The changes Target is making to its self-checkout policy reflect the interlocking roles technology and people play in customer satisfaction. About two in five shoppers prefer self-checkout, and […]

March 1, 2024

eBay buyers and sellers raised nearly $162 million in 2023 for nonprofits around the world through the eBay for Charity program. That’s nearly flat from 2022 when the program helped raise $163 million – which had been a 12% increase […]

February 27, 2024

The fallout from TikTok’s failure to reach a new licensing agreement with Universal Music continues, with Universal now pushing to have all tracks on which its artists have even contributed pulled from the app. As reported by BBC, after TikTok […]

February 26, 2024

Robotic Process Automation (RPA) is a technology with the potential to redefine the way businesses interact with their customers, shaping the future of customer interactions. At its core, RPA provides unparalleled efficiency and accuracy, automating routine tasks to free up […]

February 21, 2024

Every time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]

February 20, 2024

EU officials are wasting no time enacting their new powers under the Digital Services Act (DSA), with the European Commission announcing a new investigation into whether TikTok is currently in violation of DSA rules in relation to the protection of […]

February 19, 2024

This time last year, eBay was hiring to bolster its Web3 team to support its NFT marketplace in the UK called KnownOrigin, according to CoinDesk. One year later, KnownOrigin employees were part of eBay’s mass layoffs that saw a 9% […]

February 16, 2024

The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]

February 14, 2024

TikTok is preparing for the next wave of elections across Europe, with a new commitment to staffing local language election centers for each of the 27 individual EU member states, which will include dedicated, vetted local voting info in the […]

February 12, 2024

YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will […]

February 7, 2024

It’s a weird time for Big Tech. Technology companies are setting revenue and profitability records yet conducting deep rounds of layoffs as they try to figure out computing’s next act. AI and mixed reality have plenty of promise, but they’re […]

February 5, 2024

Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. As reported by CNBC, Snap will cut around 500 roles […]

January 30, 2024

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]

January 11, 2024

Now in its fourth year, the Disney Tech & Data Showcase helps set the tone for what advertisers can expect from the media giant in advance of its upfront presentation later this year. This week’s presentation, made at the Consumer […]

January 5, 2024

Amazon has snapped up a media veteran with established know-how in designing an ad business for the streaming age. Helfand played an important role in building out Hulu’s offerings, later translating that experience to other corners of Disney’s empire like […]

January 2, 2024

The eBay for Business podcast hosted one of the company’s Growth Advisors in its January 2nd New Years episode to discuss how he helps sellers grow their business. Some of the advice he shared with the podcast hosts was for […]

December 26, 2023

This year has brought about many changes and challenges for ecommerce. This collection of CMSWire’s top articles takes you through the latest shifts and trends, from the rise of AI in leveling the playing field to the evolving conflicts at […]