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Tag: Marketing


Marketing technology, Technology

Essential content marketing best practices

June 6, 2018

Via: Smart Insights

Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely wished I knew about when I started. In this blog post, I’m going to share top essential content marketing practices […]


Marketing technology, Technology

Using AI in Marketing

May 21, 2018

Via: Smart Insights

In our infographic reviewing the applications of AI in marketing, we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from media buying to marketing automation and chatbots. It’s around a year now since we developed this […]


Marketing technology, Technology

How to Use Hashtags on Instagram to Grow Your Following

April 26, 2018

Via: Inc.com

If you haven’t already tapped into the massive power of Instagram marketing, what are you waiting for? There are currently more than 800 million monthly active users and the platform is expected to reach a billion this year. That’s a […]


Marketing technology, Technology

8 Tips For Marketing to Millennials

April 16, 2018

Via: CMSWire

It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their […]


Marketing technology, Technology

Is voice search set to become the next frontier?

April 12, 2018

Via: TheNextWeb

There is a common theme at many of the top marketing and technology events this year. Personalization, experiences, storytelling, and artificial intelligence are the big buzzwords that many companies believe are the ingredients to the secret sauce that will capture […]


Marketing technology, Mobile Commerce, Mobile Sales, Technology

Demand Volatility, Meet Demand Segmentation

April 9, 2018

Via: Aberdeen Essentials

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]


Marketing technology, Technology

Crossing the Marketing Chasm: From Push Campaigns to Always-On Engagement

March 28, 2018

Via: CMSWire

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]


App & Site design, Marketing technology, Mobile Commerce, Technology

Why you should use Facebook Messenger for marketing

March 8, 2018

Via: Smart Insights

Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of […]


Platform development, Tech News, Technology

Best-in-Class Supply Chains Maximize Upstream Visibility

March 7, 2018

Via: Aberdeen Essentials

Visibility is a hot topic in supply chain circles today, and depending on the audience, some readers might immediately think of customer visibility or planning visibility. However, visibility into supply execution would serve many organizations better in the long run, […]


Marketing technology, Technology

30 ways to market your online business for free

March 5, 2018

Via: Searchenginewatch.com

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a […]