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Tag: Marketing


Marketing technology, Technology

8 Tips For Marketing to Millennials

April 16, 2018

Via: CMSWire

It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their […]


Marketing technology, Technology

Is voice search set to become the next frontier?

April 12, 2018

Via: TheNextWeb

There is a common theme at many of the top marketing and technology events this year. Personalization, experiences, storytelling, and artificial intelligence are the big buzzwords that many companies believe are the ingredients to the secret sauce that will capture […]


Marketing technology, Mobile Commerce, Mobile Sales, Technology

Demand Volatility, Meet Demand Segmentation

April 9, 2018

Via: Aberdeen Essentials

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]


Marketing technology, Technology

Crossing the Marketing Chasm: From Push Campaigns to Always-On Engagement

March 28, 2018

Via: CMSWire

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]


App & Site design, Marketing technology, Mobile Commerce, Technology

Why you should use Facebook Messenger for marketing

March 8, 2018

Via: Smart Insights

Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app! Messaging apps have become extremely popular overtime, with a lot of […]


Featured, Performance management

Blogging attracting leads – see how it works

February 25, 2018

Via: Olivia Foster

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, […]


Marketing technology, Tech News, Technology

Everything you need to know about the Google Chrome ad blocker

February 15, 2018

Via: Searchenginewatch.com

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating […]


Marketing technology, Technology

A beginner’s guide to display advertising

February 14, 2018

Via: Searchenginewatch.com

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make […]


Marketing technology, Technology

Is Marketing ready for VR / AR in 2018?

January 11, 2018

Via: Smart Insights

The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number […]


App & Site design, Mobile Commerce

Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine

January 3, 2018

Via: Jeff Bullass Blog

Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has […]