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Tag: Marketing


Advertising & Marketing, Technology

Contentstack Introduces Enhanced Personalization Features for Marketers

June 5, 2024

Via: CMSWire

Contentstack, which offers a headless content management system and the composable digital experience software, has announced a solution to tackle what it calls the perennial challenges of personalization for digital marketers. This announcement, which will be made today during ContentCon […]


Advertising & Marketing, Technology

Is Your Marketing Budget Going To Waste? Consider This

May 8, 2024

Via: B2B News Network

It’s humbling to know that no matter what kind of business is run, marketing remains an essential element of its success. Even large corporations such as Disney or Coca Cola repeatedly invest millions in their marketing budget, as they know […]


Advertising & Marketing, Technology

Omnicom’s bets on precision marketing contribute to growth bump

April 22, 2024

Via: Marketing Dive

Omnicom delivered solid Q1 results, offering more evidence that brands are again ramping up spending following a quiet period for marketing activity. Publicis Groupe, a rival, also rode tailwinds in the opening stretch of 2024, with organic revenue increasing 5.3%. […]


Advertising & Marketing, Technology

The Unforeseen Consequences of Relying on AI in Marketing Strategies

April 8, 2024

Via: CMSWire

The role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]


Advertising & Marketing, Technology

Beyond Hype: Practical Applications and Limits of Generative AI in Marketing

March 28, 2024

Via: CMSWire

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]


Advertising & Marketing, Technology

Assessing the Impact of AI-Driven Web Browsing on SEO and Marketing

March 22, 2024

Via: CMSWire

The combination of artificial intelligence (AI) and search engines marks a pivotal shift in online search dynamics, blending generative AI with traditional search functionalities. This integration significantly influences search engine optimization (SEO), marketing and advertising strategies by altering the search […]


Apps & Sites, Mobile Commerce

What a TikTok Ban Means for Marketers

March 15, 2024

Via: CMSWire

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]


Advertising & Marketing, Technology

Unlocking Marketing Budgets: Strategies for Success

March 12, 2024

Via: CMSWire

Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]


Advertising & Marketing, Technology

Unlock Leadership Support With Marketing Retention Tactics

March 4, 2024

Via: CMSWire

Having trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]


Apps & Sites, Mobile Commerce

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

March 1, 2024

Via: Social Media Today

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]


Advertising & Marketing, Technology

Email Delivery, Explained

February 26, 2024

Via: Practical Ecommerce

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

February 22, 2024

Via: Social Media Today

LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies […]


Advertising & Marketing, Technology

Customer Experience Trends: Innovations Shortening Journeys

February 16, 2024

Via: CMSWire

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]


Advertising & Marketing, Technology

SaaS Marketing Metrics: What Really Matters for Your Business

February 13, 2024

Via: B2B News Network

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]


Advertising & Marketing, Technology

10 Super Bowl Marketing Moments That Made History

February 9, 2024

Via: CMSWire

The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]


Advertising & Marketing, Technology

Marketing Leadership: What’s on the Rider List for Your Next Gig?

February 6, 2024

Via: CMSWire

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]


Advertising & Marketing, Technology

7 Marketing Technology Trends for 2024

February 2, 2024

Via: CMSWire

This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure out how to best leverage their marketing technology amid a chaotic […]


B2B

Brand Differentiation: What’s It Look Like in B2B Marketing?

February 2, 2024

Via: CMSWire

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New research by Considered Content […]


Advertising & Marketing, Technology

Privacy Tactics Complicate Ecommerce Marketing

February 2, 2024

Via: Practical Ecommerce

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key […]


Advertising & Marketing, Technology

The Intersections Between Marketing and Customer Experience

February 1, 2024

Via: CMSWire

The intersection between marketing and customer experience is a critical aspect of a successful business strategy. Both areas play a vital role in shaping how customers perceive a brand, and a company succeeds most when the two departments are interconnected. […]