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Tag: Marketing


Marketing technology, Technology

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

August 10, 2018

Via: CMSWire

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from […]


Marketing technology, Technology

How to structure an effective marketing plan

August 6, 2018

Via: Smart Insights

What are the essential parts of a marketing plan template? A marketing plan is a strategic document which specifies your organization’s target markets, marketing objectives, programmes and activities to achieve them, timescales and the resources to be utilized, according to […]


Marketing technology, Technology

How AI is Changing Content Marketing Today and in the Future

August 1, 2018

Via: CMSWire

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some […]


Marketing technology, Technology

What is Programmatic Marketing?

July 31, 2018

Via: Smart Insights

Widely tipped to be the future of digital advertising, how is programmatic marketing defined and what are the opportunities? Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent […]


Marketing technology, Technology

Emerging technologies present huge opportunity for content marketing

July 19, 2018

Via: Searchenginewatch.com

In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this […]


Marketing technology, Technology

What to consider when selecting marketing channels

July 12, 2018

Via: Searchenginewatch.com

Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways […]


Marketing technology, Technology

3 reasons why Marketing Automation Strategy will need an AI-bot

July 9, 2018

Via: Smart Insights

Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here […]


Marketing technology, Technology

Essential content marketing best practices

June 6, 2018

Via: Smart Insights

Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely wished I knew about when I started. In this blog post, I’m going to share top essential content marketing practices […]


Marketing technology, Platform development, Technology

How Machine Learning Personalizes the Customer Experience

June 5, 2018

Via: Aberdeen Essentials

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]


Marketing technology, Technology

Using AI in Marketing

May 21, 2018

Via: Smart Insights

In our infographic reviewing the applications of AI in marketing, we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from media buying to marketing automation and chatbots. It’s around a year now since we developed this […]