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Category: Technology


Platform development, Technology, Website design and optimization

How can you determine your website’s authority, and what can you do to improve it?

February 20, 2018

Via: Searchenginewatch.com

One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA). The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as […]


Technology, Website analytics

The Top 50 Most Attacked WordPress Plugins Making Your Site Vulnerable to Hackers

February 20, 2018

Via: Jeff Bullass Blog

Do you run a WordPress site? How aware are you of the vulnerabilities of your site to plugin attacks and hackers? The WordPress Plugin Directory helps bloggers and website owners rid themselves of static pages and build intuitive user interfaces, […]


Technology, Website design and optimization

The 2018 guide to rich results in search

February 19, 2018

Via: Searchenginewatch.com

Over the past few years, Google’s SERPs have become progressively more enhanced and detailed. Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that […]


Marketing technology, Technology

6 Email Marketing Strategy Tips from the Top 280 SaaS Companies

February 19, 2018

Via: Smart Insights

Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long […]


Marketing technology, Technology

2018 Is The Year To Deploy B2B E-Commerce Before It’s Too Late

February 16, 2018

Via: DigitalistMag

Only half of manufacturers and brands currently have e-commerce websites. In today’s digital-centric world, what could possibly be the cause of this? E-commerce best practices have been well understood for over fifteen years, capital costs of e-commerce systems have come […]


Marketing technology, Technology

How to refine your direct marketing tactics

February 16, 2018

Via: Smart Insights

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]


Marketing technology, Tech News, Technology

Everything you need to know about the Google Chrome ad blocker

February 15, 2018

Via: Searchenginewatch.com

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating […]


Marketing technology, Technology, Website design and optimization

Are Web Design and Digital Marketing Overrated?

February 15, 2018

Via: Inc.com

We live in a time when the internet has the power to provide solutions to most everyday problems, be it seeking medical advice, making travel arrangements, looking for directions or even buying fresh produce. As someone who has been associated […]


Marketing technology, Technology

Valentine’s Day 2018 – Top Brand Marketing Campaigns

February 14, 2018

Via: Smart Insights

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and […]


Marketing technology, Technology

A beginner’s guide to display advertising

February 14, 2018

Via: Searchenginewatch.com

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make […]