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Category: Technology


E-payment & Security, Technology

Faster payments catch on slowly: survey

June 20, 2024

Via: Payments Dive

The research report from the council adds context to the adoption of faster payments and authorized transaction fraud problem. The council’s board includes representatives from a variety of payments players, including the mega-retailer Walmart, card network Visa and the interest […]


Advertising & Marketing, Technology

Keyword Density Matters in SEO

June 19, 2024

Via: Practical Ecommerce

Understanding Google’s methods for organizing search results is the first step in optimizing a page’s visibility. Of Google’s roughly 130,000 ranking factors, keyword density is a long-debated metric that resurfaced with the recent algorithm document leak. The leak suggests that keyword […]


Advertising & Marketing, Technology

Amazon unveils cookieless ad-targeting solution at Cannes Lions

June 18, 2024

Via: Marketing Dive

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]


Platforms, Technology

Walmart opens access to off-site customer journey insights for suppliers

June 17, 2024

Via: Retail Dive

With Digital Landscapes, Walmart is looking to help suppliers answer questions about how customers find their products across the internet, how much time they spend before making a purchase and when customers are most likely to shop online. If it’s […]


Advertising & Marketing, Technology

Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

June 17, 2024

Via: Retail Dive

YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper data and include callouts […]


Advertising & Marketing, Technology

4 Ways to Infuse Personalized Marketing With Immersive Technologies

June 17, 2024

Via: CMSWire

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized interactions from companies, highlighting the importance of advanced personalized marketing strategies. The […]


Advertising & Marketing, Technology

Walmart signs as partner for Forbes’ inaugural Creator Upfronts

June 14, 2024

Via: Marketing Dive

Forbes’ tie-up with Walmart for its inaugural Creator Upfronts shows the growing influence creators hold over the advertising landscape. Forty-four percent of surveyed marketers plan to increase their investment in creators this year, according to findings from the Interactive Advertising Bureau and […]


E-payment & Security, Technology

Apple adds BNPL offerings from rivals

June 13, 2024

Via: Payments Dive

Cupertino, California-based Apple launched its own “pay-in-four” service, called Apple Pay Later, in March 2023. Roughly one-fifth of BNPL customers had tried the offering by July 2023, according to a J.D. Power report. The tech giant then began sharing data on the […]


E-payment & Security, Technology

CFPB finalizes open banking standard-setter rule

June 7, 2024

Via: Payments Dive

The Consumer Financial Protection Bureau laid more groundwork Wednesday for its open banking rule, inking the qualifications necessary for the industry’s eventual standard setters, which will include consumer groups, app developers and financial companies. Wednesday’s rule identifies the qualities such […]


E-payment & Security, Technology

New York races to pass BNPL bill

June 6, 2024

Via: Payments Dive

New York State lawmakers are negotiating three different proposals to regulate the buy now, pay later industry, in an attempt to pass legislation before the end of the session on Thursday, said Paul Alexander, legislative director for State Sen. James […]


Advertising & Marketing, Technology

Contentstack Introduces Enhanced Personalization Features for Marketers

June 5, 2024

Via: CMSWire

Contentstack, which offers a headless content management system and the composable digital experience software, has announced a solution to tackle what it calls the perennial challenges of personalization for digital marketers. This announcement, which will be made today during ContentCon […]


Platforms, Technology

Amazon Updates Feature that Monitors Customer Service Performance

June 5, 2024

Via: EcommerceBytes

Amazon updated the Feedback Manager tool in Seller Central, explaining that sellers can now see their seller-fulfilled customer service performance across three critical insights: contacts, response time, and buyer sentiment. “These updates can help you identify opportunities for customer service […]


E-payment & Security, Technology

FTC delves into scam payments

June 4, 2024

Via: Payments Dive

Payment apps or services led other methods, including credit and debit cards, in terms of losses cited in the consumer fraud reports last year. Median individual losses for that category were $380, ahead of credit cards at $136 and debit […]


E-payment & Security, Technology

Mastercard floats crypto credential service

May 31, 2024

Via: Payments Dive

“Mastercard continues to invest in its technology, standards and partnerships to bring safe, simple and secure payments to the forefront,” Walter Pimenta, Mastercard’s executive vice president of product and engineering in Latin America and the Caribbean, said in the release. […]


Advertising & Marketing, Technology

How to Increase Your Company’s Audience Reach

May 30, 2024

Via: B2B News Network

Got big plans for your business? Want to grow it fast? You need these strategies for increasing your audience reach…like, right now! 1. Content is King, Queen, and the Entire Royal Court Content, content, content. If your content is snooze-worthy, […]


Advertising & Marketing, Technology

Empowering Marketing Teams: Streamlining Production With The Latest Tech Solutions

May 29, 2024

Via: CMSWire

Marketing teams have a lot of work to do in today’s workplace. Omnichannel requires that the same content be adapted for different channels and devices. On top of that, content not only has to be well written, but it needs […]


E-payment & Security, Technology

Debit cards face rising digital wallet competition: report

May 29, 2024

Via: Retail Dive

The use of alternative payment methods like digital wallets — an app on a consumer’s phone that lets them immediately access various payment methods — skyrocketed between 2023 and 2024, according to research from J.D. Power. The firm found that […]


Advertising & Marketing, Platforms, Technology

PayPal readies advertising platform rooted in reams of transaction data

May 28, 2024

Via: Marketing Dive

PayPal is getting into the ad business with plans for a new ad platform that will rely on the transaction data generated by its nearly 400 million active users. The payments company is pitching the offering as a way to […]


E-payment & Security, Technology

Visa preps for US pay-by-bank services

May 28, 2024

Via: Payments Dive

A spokesperson for Visa didn’t immediately respond to a question about when the card network’s pay-by-bank services would start in the U.S. While Visa’s business has long turned on its card services, the San Francisco-based company is increasingly branching out […]


Advertising & Marketing, Technology

Walmart ad sales pop as more brands buy into retail media

May 20, 2024

Via: Marketing Dive

Walmart extended a winning streak on the ad sales front last quarter as a stream of new advertisers joined its retail media offerings, including a large number of marketplace sellers on Connect in the U.S. and a 30% increase in […]