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Category: Technology


Marketing technology, Technology

8 Tips For Creating Successful Email Marketing Campaigns

November 22, 2017

Via: CMSWire

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the […]


Marketing technology, Technology

The double impact: combining Email and Facebook

November 21, 2017

Via: Smart Insights

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the […]


Marketing technology, Platform development, Technology

Smart shopping season checklists: Mobile and desktop, content and SEO

November 20, 2017

Via: Searchenginewatch.com

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your […]


Marketing technology, Technology

3 ways to use social for experimental marketing sucess

November 17, 2017

Via: Smart Insights

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. […]


Technology, Website analytics

28 Website Personalization and Recommendations Software Tools

November 16, 2017

Via: Smart Insights

Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best […]


Technology, Website design and optimization

Here’s how to get executives excited about SEO

November 16, 2017

Via: Searchenginewatch.com

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the […]


Marketing technology, Technology

Three Digital Innovations That Will Beat ‘Rock, Paper, Scissors’

November 15, 2017

Via: DigitalistMag

Rock breaks scissors. Paper covers rock. Scissors cut paper. Those are the rules of Rock-Paper-Scissors, the ancient game people play with their hands. But wouldn’t it be better if those tools could join forces for the common good? The question […]


Marketing technology, Technology

LinkedIn, a B2B marketer’s dream?

November 15, 2017

Via: Smart Insights

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too […]


Marketing technology, Technology, Website design and optimization

How to integrate successful SEO with other online marketing strategies

November 14, 2017

Via: Smart Insights

Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a […]


App & Site design, Marketing technology, Mobile Commerce, Technology

How to use Facebook ads to grow your business

November 14, 2017

Via: Smart Insights

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted […]