Category: Technology

July 25, 2024

Open finance is transforming the financial services sector, extending data sharing and interoperability to a wider range of products and services. With technology at its center, open finance is creating an inclusive, innovative, customer-centric financial ecosystem, and the payments space […]

July 24, 2024

There are various SEO strategies you can employ to grow a business and contribute to success. You may be using the wrong ones for your B2B company. There are specific ways of using SEO and marketing that appeal to business-based […]

July 22, 2024

Google’s frequent algorithm updates produce nonstop fluctuations in organic traffic and rankings. Content audits are essential to identify lost rankings, revive declining traffic, and find new topics. Here’s how I audit content for better search engine optimization. Evaluate Lost Traffic […]

July 16, 2024

Even as innovations like digital wallets usher in a new era for the payments industry, an older form of payment seems to be growing in popularity: prepaid cards, a category that includes gift cards, payroll cards, and cards that consumers can […]

July 16, 2024

Amazon has rolled out Rufus to all of its U.S. shoppers after introducing the tool in February. While debuting Rufus during a call with analysts, Amazon CEO Andy Jassy said the tool marked “a significant customer experience improvement for discovery.” “While […]

July 15, 2024

With the increasingly 24/7 role of treasurers in mind, Bank of America is tackling payments pain points to modernize its CashPro digital banking platform that is used by about 40,000 companies and corporations. The Charlotte, North Carolina-based bank said it rolled out a new capability this […]

July 15, 2024

The tips from Mastercard come as the industry faces a surge in fraud. In April, the Consumer Financial Protection Bureau released a report indicating that credit card complaints rose 38% year over year, some of which involved credit cards being fraudulently […]

July 10, 2024

For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of creative swings that can make a big splash and create buzz. While mostly embraced by CPG companies the likes of […]

July 9, 2024

eBay announced it is unveiling a “reimagined and redesigned advertising experience,” with a new dashboard for sellers who pay eBay for extra exposure, and new names for the types of ads it offers. eBay had informed sellers of the pending […]

July 8, 2024

Klarna’s partnership with Adobe Commerce builds upon the buy now, pay later platform’s previous efforts to draw more customers amid a challenging economic climate. Earlier this year, the company introduced a subscription service that would allow customers to pay a monthly charge […]

July 8, 2024

AI is upending keyword research and analysis for search engine optimization. I’ve addressed AI’s ability to generate new terms and identify search intent for an existing term. Yet the industry continues to innovate and evolve. Here are three AI tools for analyzing keywords, target audiences, […]

July 2, 2024

One of the most effective tools in the outbound marketing arsenal is email marketing. The ability to directly read the inboxes of hundreds or thousands of people, and to directly measure and track the effectiveness of your campaign makes it […]

July 1, 2024

With more businesses thinking about adding buy now, pay later to their suite of payment options, payments company Stripe decided to look into the issue. In order to gauge the impact of BNPL, Stripe looked at 150,000 payment sessions and […]

June 28, 2024

The eBay 2024 Summer Seller Update is live on the eBay website and includes changes to advertising; international shipping; auction payments; the messaging interface; and changes to the User Agreement. eBay put the changes into four buckets; some of the […]

June 27, 2024

Here’s an important P.S.A. for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com […]

June 24, 2024

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, […]

June 20, 2024

The research report from the council adds context to the adoption of faster payments and authorized transaction fraud problem. The council’s board includes representatives from a variety of payments players, including the mega-retailer Walmart, card network Visa and the interest […]

June 19, 2024

Understanding Google’s methods for organizing search results is the first step in optimizing a page’s visibility. Of Google’s roughly 130,000 ranking factors, keyword density is a long-debated metric that resurfaced with the recent algorithm document leak. The leak suggests that keyword […]

June 18, 2024

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]

June 17, 2024

With Digital Landscapes, Walmart is looking to help suppliers answer questions about how customers find their products across the internet, how much time they spend before making a purchase and when customers are most likely to shop online. If it’s […]