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Category: Technology


Marketing technology, Technology

B2B buyer journey and content preferences 2018

June 20, 2018

Via: Smart Insights

As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming more selective in terms of the content they consume, to make their buying decision. […]


Marketing technology, Technology

How to drive your ecommerce sales with desktop push notifications

June 20, 2018

Via: Smart Insights

Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. […]


Marketing technology, Technology

How correct PR around data privacy can benefit your marketing strategy

June 19, 2018

Via: Smart Insights

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU […]


Technology, Website design and optimization

10+ Cool Tools Expert Designers Are Using

June 18, 2018

Via: Hongkiat

When properly applied, technology solves many problems. Web designers are usually quick to take advantage of technological advances. On the other side of the coin, changing technologies often brings new problems. Those same designers must deal with these problems. Other […]


Technology, Website design and optimization

Eight steps for a bulletproof local search strategy

June 18, 2018

Via: Searchenginewatch.com

Appearing in local searches is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In fact, a study by Google found that 88% of ‘near me’ searches were conducted on […]


App & Site design, Marketing technology, Mobile Commerce, Technology

6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon

June 14, 2018

Via: Jeff Bullass Blog

Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the […]


Technology, Website design and optimization

A Guide to Effective SEO Tactics to Improve Ranking

June 14, 2018

Via: Smart Insights

Here are some SEO Tactics that will be sure to help improve your ranking Broadly, SEO is any activity that helps you improve your ranking on search engines such as Google, Bing, and others. With 3.9 billion internet users and […]


Marketing technology, Technology

The age of video marketing: How to become a better YouTube marketer

June 13, 2018

Via: Smart Insights

Are you using YouTube to market your business? As one of the biggest search engines in the world and the second biggest website in the world, it’s definitely the place to be. A YouTube channel can help you reach a […]


Marketing technology, Technology

5 Marketing Automation Trends in the Forefront of 2018

June 12, 2018

Via: CMSWire

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]


Technology, Website design and optimization

Is WordPress a good choice for SEO?

June 11, 2018

Via: Searchenginewatch.com

Powering over 30% of all the websites existing over the Internet, WordPress has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike Little. It’s 2018 and WordPress continues to grow, steadily yet […]