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Category: Technology


Marketing technology, Technology

10 automated email campaigns that improve the customer journey

April 24, 2018

Via: Smart Insights

Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

What your brand strategy should look like in the era of voice search

April 23, 2018

Via: Smart Insights

The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for […]


Marketing technology, Technology

How to use CRO as a power boost for paid search, social ads and SEO  

April 23, 2018

Via: Searchenginewatch.com

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was […]


Technology, Website design and optimization

How to force Google to recrawl your website

April 20, 2018

Via: Searchenginewatch.com

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs. Google’s crawlers […]


Marketing technology, Technology

How to create a multi-vendor ecommerce website from scratch

April 19, 2018

Via: Smart Insights

The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good […]


Marketing technology, Technology

Why you need to invest in interactive Email and Automation

April 18, 2018

Via: Smart Insights

Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to […]


Technology, Website design and optimization

How to Design a Website with Great Navigation

April 18, 2018

Via: Hongkiat

When you talk about labels and structure many forget that they are a huge part of your navigation. Navigation can be everything when it comes to the success of your website. Labels and structure can determine your traffic levels gained […]


Technology, Website design and optimization

SEO basics: The top 8 mistakes that rookies (and new businesses) make

April 17, 2018

Via: Searchenginewatch.com

SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business. By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into […]


Marketing technology, Technology

8 Tips For Marketing to Millennials

April 16, 2018

Via: CMSWire

It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their […]


Marketing technology, Technology

3 Simple Ways to Increase Social Selling on LinkedIn

April 13, 2018

Via: Inc.com

Marketing and advertising costs continue to be some of the most substantial expenses for businesses across the globe. According to a CMO marketing survey, a business should budget anywhere from 2-20 percent of total revenue toward marketing and advertising. I […]