Businesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate.
Yet, extracting meaningful insights from vast amounts of information in a timely manner has always proved difficult. To be blunt, it’s a heavy time and resource burden.
However, recent leaps in artificial intelligence capabilities are rapidly advancing how organizations can leverage this customer data. So let’s take a look at customer data analytics and AI.
