In Q4 last year, Snapchat’s performance looked pretty bleak, with lower-than-expected ad growth, and higher-than-anticipated costs, leading to job cuts, funding reductions, projects shelved, etc.
But in Q1 this year, Snap shares bounced back, based on increased ad performance, re-focused businesses opportunities, and a major new push on SMBs. That final point resulted in the number of SMB advertisers jumping 85% year-over-year.
Which is obviously huge, and this week, Snap held a webinar with two of its key product leaders to discuss how it’s re-focused its ad system, and improved results for all ad partners in the app.
