The small pilot of the services will mark the first time Google Pay is integrating BNPL options, a Google spokesperson said. It will kick off in early to mid-January and a full launch is planned for a few months later. Eventually, Google Pay aims to add more BNPL partners at that time, the spokesperson said.
By partnering with the BNPL providers, “we are able to give Google Pay users more payment options when checking out, while providing merchants with another tool to drive their growth,” said Google Pay Senior Director Drew Olson, according to Affirm’s release.