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5 CX Strategy Questions to Leverage the Future of AI

April 27, 2023

Via: CMSWire

The customer journey, ecommerce and the overall shopping experience has already been forever changed by artificial intelligence (AI) and machine learning. After all, most of us are not surprised to see personalized recommendations pop up along the digital journey. The sites we visit and apps we use know our buying histories, our preferences, our search indicators and more. And that intelligence is used to provide us with custom experiences so that we click that buy button one more time.

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