In the digital age, the way a product or service feels to users can make or break its success. At the heart of this sensation lies user experience design, often simply referred to as UX design.
What Is User Experience Design?
User experience design is the process of building relationships between products and customers (or potential customers) through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs.
Tony Fernandes, CEO at UEGroup, called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”