There’s one major thing that sets businesses apart from the competition. It’s the customer service you offer. It’s their level of service that sets businesses apart. Think about two identical businesses, if one offers better service, that’s the one most people will choose. Excellent customer service is the foundation of business success. But it’s so often an afterthought. So many companies pursue new customers rather than focusing on retention. However, customer retention is central to running a sustainable business. This isn’t just true in B2C companies. For companies operating in the B2B sector, it’s actually more important.
