Data privacy has transitioned from a mere backend concern to a cornerstone of customer-facing businesses. As consumers become increasingly aware of their digital footprints and data privacy regulations are put into place, brands must handle personal information with utmost care. This article delves into how data privacy directly impacts customer trust and brand loyalty, highlighting its importance in modern business strategies.
You Have the Right to Remain Private
Consumer awareness of data privacy rights has dramatically increased over the past few years, largely due to data breaches that have occurred to well-known brands such as Target, Activision and Chick-fil-A. Additionally, a 2021 Deloitte Data Privacy report revealed that 66% of those polled said that they are concerned about how the brands they interact with online use their personal data.
