Storytelling is ancient and embedded deep in human nature. Every culture across the globe has evidence of stories being told far back in our history, acting as a powerful tool for communication and teaching.
However, despite that history, storytelling isn’t valued as a tool for enabling change and transformation in business. This article will delve into the importance of customer experience storytelling in business scenarios, exploring how it serves as a transformative tool in various aspects such as persuasion, empathy and inspiration.
