In the digital age, the business-to-business (B2B) e-commerce landscape has been rapidly evolving. However, amidst the rise of digital platforms and online transactions, an unexpected trend has emerged: B2B e-commerce relies increasingly on in-person sales calls to businesses. This article explores this trend and its implications for the B2B e-commerce sector.
The Digital Shift in B2B E-Commerce
Over the past decade, B2B e-commerce has seen a significant shift toward digital platforms. The convenience, speed, and efficiency offered by online transactions have made e-commerce an attractive option for many businesses. From sourcing products to closing deals, businesses have been leveraging digital platforms to streamline their operations and reach a wider market.
