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Meta forces Apple fees on advertisers

February 16, 2024

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The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from The Wall Street Journal.

“We have always required that purchases of digital goods and services within apps must use In-App Purchase,” Apple spokesperson Adam Dema said in an emailed statement. “Boosting, which allows an individual or organization to pay to increase the reach of a post or profile, is a digital service — so of course In-App Purchase is required.”

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