This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their top apps and downloads remained flat or increased slightly. So what’s in store for 2023? Here are some predictions from industry experts.
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Gamification, Not Just a Buzzword
Who doesn’t like being rewarded for doing something? Especially something they are already doing. Rewarded lifestyle apps (Walking, Meditating, Fitness, Drinking Water) have seen an uptick in engagement. Apps like Sweatcoin, WeWard and CashWalk, offer users rewarded video ads, which entice them to walk, earn coins and redeem them for Amazon vouchers.
