Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For Snickers, pairing excitement around the headset with Super Bowl fandom could help drum up engagement among those “hungry for immersive content to test drive on their new devices,” said Keith Curtin, chief revenue officer at Blippar, in a statement provided to Marketing Dive.
