Tag: Marketing technology

August 23, 2017

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]

June 14, 2017

The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here and a title there. Lots of data bits compete for our attention in the same time span, and which one […]

May 24, 2017

The hallmark of great solutions marketing is the ability to unite products, software solutions, and services. As a high-tech marketing professional, my personal journey and constantly evolving messaging has now spanned four decades. My roles may have changed and evolved […]

May 24, 2017

When it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US B2B senior marketers from Software as a Service (SaaS) lead generation company Leadspace, the tools they […]

May 3, 2017

Somewhere in the second half of 2013 advocacy marketing made waves as a rising trend. Many industry articles still available on the Web have caught the moment, researching on this particular marketing technique or trying to break down the patterns […]

April 10, 2017

Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]

March 3, 2017

If you are always creating new content, it can burn a deep hole in your marketing budget… A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other […]

February 24, 2017

For an article that lands on the social marketer like a proverbial ton of bricks, check out “What’s the Value of a Like?” in the March-April issue of the Harvard Business Review. “Social media doesn’t work the way many marketers […]

February 21, 2017

Generally speaking, technology tends to make things better and faster than they were in the past. One possible exception to this can be found in data on brand loyalty and customer retention. With a plethora of sellers on the global […]

February 16, 2017

Digital marketing can be an impersonal practice. There are screens, devices, and hundreds of other things that stand between you and a user, which makes finding a way around that distance difficult. But if there’s one way to short cut […]

February 14, 2017

Familiar with technology and often obsessive about their phones, millennials are likely one of your top demographics to target. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun […]

February 4, 2017

Agile marketing is a relatively recent marketing paradigm – it is considered revolutionary because it perfectly adapts to the modern online marketing demands and it integrates the fast changes in demand and rhythm. Older material can be refreshed and new […]

February 2, 2017

Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, […]

January 13, 2017

If you’re a marketer, you’ve probably heard of email marketing automation. Email marketing automation is an essential part of building a profitable email list for any online business. In this article I’ll try to cover some important points: Read More […]

November 22, 2016

One person’s trash is another person’s treasure. Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world. But they very well might be. Let’s say you went […]

November 7, 2016

Any couple will tell you a happy marriage takes total commitment. An Olympian will tell you she didn’t get the gold without complete dedication. And a good parent will tell you raising a happy, healthy child takes devotion. For any […]

November 3, 2016

Microsoft recently rebranded its business software offerings and the effect largely has been positive. Still, it must be emphasized that the cumulative effect of the deck chairs moved in performing the exercise remains to be seen. One of the effects […]

October 20, 2016

According to eMarketer, 59% of marketers surveyed said they don’t have the bandwidth or resources to personalize their content. I understand if you’re Walmart and your audience is large and varied, it’s more difficult to create content to suit every […]

October 19, 2016

A few years ago, B2B demand generation marketers realized we had a problem. Having adopted basic personalization and data-driven, multi-channel digital touches, we were not delivering the business outcomes we had promised.In fact, as recently as 2013, Forrester revealed, “62 […]

October 7, 2016

Ready or not, your enterprise should prepare to move beyond the web. Many companies are already making the move, according to Richard Jones, technical director of London-based Inviqa, which specializes in content management systems, e-commerce and digital innovation. Speaking at eZ […]