Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud detection services.
eMarketer’s Cathy Boyle spoke with Amit Joshi, director of product and data science at fraud detection platform provider Forensiq about some of the fraudulent practices used in mobile apps, and what advertisers can do to protect themselves.
