Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations.
The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions and changes designed to improve campaign performance.
As explained by Meta:
“As of January 23rd, campaigns that are optimized for Impressions, Video views, Reach, Engagement or ad recall lift will now have the option to opt-in to Advantage detailed targeting. Campaigns that are optimized for Leads will have Advantage detailed targeting automatically applied with the option to opt-out, while campaigns that are optimized for Link clicks or Landing page views will have Advantage detailed targeting automatically applied with no option to opt-out.”
