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Instagram’s Testing the Capacity to Add Notes to Feed Posts

December 15, 2023

Given the relative popularity of Notes among younger users, it makes sense that Instagram is trying to capitalize on the option as much as it possibly can.

This week, Instagram added 2-second looping videos to Notes, providing another engagement option within its top-of-inbox prompts.

And now, it’s testing another option which would enable users to add Notes to their regular feed posts in the app.

As you can see in this example, posted by app researcher Ahmed Ghanem, Instagram’s internally testing the capacity to add a note within the post upload flow, which would provide an additional element of context to your posts.

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