Tag: omnichannel

May 29, 2024

Marketing teams have a lot of work to do in today’s workplace. Omnichannel requires that the same content be adapted for different channels and devices. On top of that, content not only has to be well written, but it needs […]

January 31, 2024

Keeping up with e-commerce trends is essential for online retailers hoping to remain competitive, enhance customer experience, and adapt to the ever-changing landscape of the digital marketplace. As consumer preferences are constantly evolving, staying updated ensures that retailers can meet […]

April 20, 2022

Retail has been one of the most impacted sectors by the COVID-19 pandemic, alongside tourism and the events industry.  Before 2020, retailers were already grappling with the decline of brick-and-mortar stores, and the pandemic added to their woes by forcing […]

August 16, 2021

Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as […]

June 23, 2021

The COVID-19 pandemic has shifted consumers’ spending and payments pattern, taking transactions to a digital landscape that includes digital wallets, BNPL and social media commerce, according to the recent research published by digital payments company PayPal and the e-commerce platform […]

September 21, 2018

As the digital era continues to evolve, machine learning, artificial intelligence, IoT, analytics, and other technologies are all great components to run an even more successful company. When thinking about what truly makes a company prosper, though, there is a […]

August 16, 2018

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at […]

May 9, 2018

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such […]

March 7, 2018

Retailers are closer than ever to delivering an unprecedented customer experience, but they still can’t optimize connections among all the data they’re gathering; that information is often hidden across channels, such as mobile and social media. This has some brands […]

December 15, 2017

Customers don’t see a brand as a series of channels. They see it as a singular entity. So it’s not surprising that customers become confused when the experience they receive through one channel is inferior to or inconsistent with the […]

April 1, 2017

As many consumers know, online shopping platforms like Amazon can be valuable time savers. When an old item wears out or a shopper needs to get her hands on a new product, ordering on Amazon can save the trouble of […]

September 2, 2016

DSW Inc.’s 483 stores and those stores’ employees play a pivotal role in helping the multichannel shoe retailer fulfill online orders. Interim chief financial officer Jared Poff told analysts on DSW’s Q2 2016 earnings call online sales grew 21% year-over-year […]

March 3, 2016

More than a third of US internet users say gamification features offered from a brand’s mobile app won’t influence their purchasing behavior, according to research. Omnichannel solutions provider [24]7 and Research Now surveyed more than 3,500 internet users ages 18 […]

March 3, 2016

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]

November 25, 2015

We know digital will be growing in importance, even with the lion’s share of retail buying still occurring in brick-and-mortar stores. Deloitte researchers, for example, forecast that digital interactions this year will have a bigger impact on spending, influencing 64 […]

October 8, 2015

Omnichannel is a hot topic that’s getting a lot of attention these days from brands worldwide. And why not? Buying has changed since the dawn of the omnichannel shopper. Today, it can take months for someone to decide to buy, […]

August 27, 2015

Walk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, […]

August 21, 2015

303 retailers in the 2015 Mobile 500, or 61%, offer apps, up from 269 a year earlier. Retailers like David’s Bridal and hhgregg in particular use apps to engage shoppers. It’s all about engagement. Just ask Mobile 500 wedding retailer […]

August 19, 2015

Before it was obvious this is a multi-channel or even omni-channel world, “convergence” used to describe how those separate modes of digital communication would come together. Now, as articulated by two speakers this afternoon at VentureBeat’s GrowthBeat conference in San […]