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Tag: omnichannel


Editorial

7 Trends Set to Reshape e-Commerce in 2024 and Beyond

January 31, 2024

Via: Natalie Dunn

Keeping up with e-commerce trends is essential for online retailers hoping to remain competitive, enhance customer experience, and adapt to the ever-changing landscape of the digital marketplace. As consumer preferences are constantly evolving, staying updated ensures that retailers can meet […]


Editorial

Trends That Are Shaping The Retail Landscape in 2022

April 20, 2022

Via: Nakisani Jacobs

Retail has been one of the most impacted sectors by the COVID-19 pandemic, alongside tourism and the events industry.  Before 2020, retailers were already grappling with the decline of brick-and-mortar stores, and the pandemic added to their woes by forcing […]


News

Walmart hands US media duties to Publicis as it ramps up omnichannel focus

August 16, 2021

Via: Retail Dive

Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as […]


E-payment & Security, Technology

Consumers adapt to “omnichannel” payments, survey finds

June 23, 2021

Via: Payments Dive

The COVID-19 pandemic has shifted consumers’ spending and payments pattern, taking transactions to a digital landscape that includes digital wallets, BNPL and social media commerce, according to the recent research published by digital payments company PayPal and the e-commerce platform […]


Advertising & Marketing, Technology

Four Steps To Improve Your Digital Customer Experience

September 21, 2018

Via: DigitalistMag

As the digital era continues to evolve, machine learning, artificial intelligence, IoT, analytics, and other technologies are all great components to run an even more successful company. When thinking about what truly makes a company prosper, though, there is a […]


Advertising & Marketing, Technology

What Marketers Need to Know About Facebook’s WhatsApp Business API

August 16, 2018

Via: CMSWire

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at […]


Advertising & Marketing, Technology

What is Intelligent Content and How Can It Help Marketers?

May 9, 2018

Via: CMSWire

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such […]


Advertising & Marketing, Technology

How To Prepare For The Perfect Omnichannel Customer Experience

March 7, 2018

Via: DigitalistMag

Retailers are closer than ever to delivering an unprecedented customer experience, but they still can’t optimize connections among all the data they’re gathering; that information is often hidden across channels, such as mobile and social media. This has some brands […]


Advertising & Marketing, Technology

Omnichannel Digital Experience Is Required In The Digital Age

December 15, 2017

Via: DigitalistMag

Customers don’t see a brand as a series of channels. They see it as a singular entity. So it’s not surprising that customers become confused when the experience they receive through one channel is inferior to or inconsistent with the […]


Mobile Commerce

It’s Time To Start Catering To The Omnichannel Shopper

April 1, 2017

Via: DigitalistMag

As many consumers know, online shopping platforms like Amazon can be valuable time savers. When an old item wears out or a shopper needs to get her hands on a new product, ordering on Amazon can save the trouble of […]


News

DSW grows its online sales by 21% in Q2

September 2, 2016

Via: Internet Retailer

DSW Inc.’s 483 stores and those stores’ employees play a pivotal role in helping the multichannel shoe retailer fulfill online orders. Interim chief financial officer Jared Poff told analysts on DSW’s Q2 2016 earnings call online sales grew 21% year-over-year […]


Advertising & Marketing, Technology

Do Gamification Features Influence Purchasing Decisions?

March 3, 2016

Via: itCurated

More than a third of US internet users say gamification features offered from a brand’s mobile app won’t influence their purchasing behavior, according to research. Omnichannel solutions provider [24]7 and Research Now surveyed more than 3,500 internet users ages 18 […]


Mobile Marketing

Shoppers Rewrite The Rules

March 3, 2016

Via: itCurated

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]


Advertising & Marketing

One profile to serve them all: how a unified customer view drives mar-tech bliss

November 25, 2015

Via: itCurated

We know digital will be growing in importance, even with the lion’s share of retail buying still occurring in brick-and-mortar stores. Deloitte researchers, for example, forecast that digital interactions this year will have a bigger impact on spending, influencing 64 […]


News

Omnichannel: The Critical Role Mobile Plays

October 8, 2015

Via: itCurated

Omnichannel is a hot topic that’s getting a lot of attention these days from brands worldwide. And why not? Buying has changed since the dawn of the omnichannel shopper. Today, it can take months for someone to decide to buy, […]


Mobile Commerce, Mobile Marketing

Reaching Your Customers on the Mobile Web

August 27, 2015

Via: itCurated

Walk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, […]


Apps & Sites, Mobile Commerce

Mobile 500 retailers tap into apps

August 21, 2015

Via: itCurated

303 retailers in the 2015 Mobile 500, or 61%, offer apps, up from 269 a year earlier. Retailers like David’s Bridal and hhgregg in particular use apps to engage shoppers. It’s all about engagement. Just ask Mobile 500 wedding retailer […]


Advertising & Marketing

These days ‘convergence’ means uniting the selves of the customer

August 19, 2015

Via: itCurated

Before it was obvious this is a multi-channel or even omni-channel world, “convergence” used to describe how those separate modes of digital communication would come together. Now, as articulated by two speakers this afternoon at VentureBeat’s GrowthBeat conference in San […]