Retailers are closer than ever to delivering an unprecedented customer experience, but they still can’t optimize connections among all the data they’re gathering; that information is often hidden across channels, such as mobile and social media. This has some brands scrambling to solve the problem and has many others scratching their heads.
“With digital transformation in shopping,” Nasdaq says, “retailers are fast adopting the omnichannel mantra to provide a seamless shopping experience, whether online or in-stores.”
