303 retailers in the 2015 Mobile 500, or 61%, offer apps, up from 269 a year earlier. Retailers like David’s Bridal and hhgregg in particular use apps to engage shoppers.
It’s all about engagement. Just ask Mobile 500 wedding retailer David’s Bridal, which uses mobile apps more to generate in-store shopping and loyalty than to drive direct sales.
For example, getting a mobile shopper to make an appointment at one of its some 300 stores is a top priority, says Kristen Klock, director of omnichannel for the retailer.
