Tag: Metaverse

January 22, 2024

In 2024, digital customer experience continues to be a key area for brands, offering opportunities for market differentiation and competitive advantage through immersive and creative customer interactions. In this post, I’m going to look at five digital customer experience trends […]

April 25, 2023

The metaverse is going full glam this summer with the first-ever Metaverse Beauty Week, a five-day festival rallying together a slew of beauty brands for in-person events and virtual activations across platforms Roblox, Decentraland and Spatial. The festival, founded by […]

July 28, 2022

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]

July 27, 2022

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]

July 26, 2022

Meta’s looking to provide more perspective on the coming metaverse shift via a new video series, hosted by Keke Palmer, in which Palmer explores Meta’s evolving VR worlds and opportunities. The new series, entitled ‘Are We There Yet?’, will look […]

July 21, 2022

What companies are poised to become the “Maestros of the Metaverse”? IFI CLAIMS, a digital science company, believes patent applications will tell us. The company’s partners at Barcelona-based IALE Tecnología studied all of the metaverse-related patent applications made over the […]

July 1, 2022

Virtual shopping experiences are wrongly being labeled as the metaverse, according to Forrester. Although retailers and brands have launched virtual shopping on Roblox, the report says these experiences have been mislabeled because, “they do not allow consumers to travel or […]

June 9, 2022

Forrester reports the metaverse doesn’t exist outside of a “few precursors.” And it won’t be until the 2030s that the metaverse — the internet’s 3D layer of interoperable and interlinked immersive environments — actualizes and disrupts marketing. “Forrester defines the […]

June 3, 2022

“Meta” is what it is all about. Meta this, and meta that. The currency and relevancy of meta are ever present and participatory in our cultural and technological discourse, with recent announcements on the “race to the metaverse” — the […]

May 12, 2022

Today’s Holodeck Media merger with Arslanian Media Group may have created the first integrated metaverse, gaming, and crypto media company. Arslanian’s collection of crypto content, ranging from podcasts and newsletters to 60-second market updates and long-form educational content, will become part […]

April 21, 2022

Retail businesses that stake their flags in the virtual marketplace face a major customer experience problem. According to recent Gartner research, 93% of consumers have either never heard of the metaverse or don’t understand it. As Reddit users discussing the […]

April 18, 2022

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]

April 6, 2022

Meta has announced that it will not run its premier F8 Developer Conference in 2022, as it looks toward the next big shifts, both within its company and for broader internet usage. F8 has traditionally been where Meta announces its […]

February 22, 2022

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While his avatar-laced society is a familiar playing field for virtual […]

February 18, 2022

As Meta continues to spruik its metaverse shift, VR is clearly a key focus element, and with sales of Meta’s VR headsets on the rise, it could well become the next big platform for digital connection. And that future could […]

February 17, 2022

Since Facebook changed the name of its company to Meta in October 2021, the term “metaverse” has become inescapable. Mainstream media publications talk about people buying property in the metaverse — even getting married there. Professional and tech-focused outlets write […]

February 3, 2022

So what exactly is the metaverse – or more operatively, what will the metaverse be? Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still […]

January 26, 2022

Since Microsoft announced that it intends to buy acquire Activision Blizzard in a $68.7 billion deal — the company’s biggest buy in history – there has been considerable speculation about Microsoft’s intentions and whether or not this is really about […]

November 19, 2021

Nike is taking its first big step into the metaverse with the immersive new Roblox platform, an online sports park and showcase for the brand’s products, new and old. A move like this was potentially expected after reports surfaced in […]

November 15, 2021

With the dust now settled on the recent Microsoft Ignite conference it’s easier to stand back and assess the value of many of the releases and how they will impact the digital workplace. Microsoft released literally dozens of upgrades and […]