Forrester reports the metaverse doesn’t exist outside of a “few precursors.” And it won’t be until the 2030s that the metaverse — the internet’s 3D layer of interoperable and interlinked immersive environments — actualizes and disrupts marketing.
“Forrester defines the metaverse as the 3D experience layer of the internet,” Mike Proulx, Forrester’s research director covering the confluence of marketing, culture and media, told CMSWire in an interview from the Forrester CX North America conference at the Gaylord Opryland Resort & Convention Center this week.
“So if you think about the World Wide Web and the 2D experience layer, the metaverse will be the 3D experience layer. And the reason I say ‘will be’ is we don’t believe in Forrester that the metaverse exists yet.”
