So what exactly is the metaverse – or more operatively, what will the metaverse be?
Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still 10-15 years away from being a reality, which means that the true metaverse will be built for the next generation of consumers, who will be key to maximizing its adoption and take up.
But exactly what form this new digital world will take on is difficult to imagine, because we have no true concept of how all the pieces will fit, nor even what those pieces will be.