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Tag: Marketing Strategy


Advertising & Marketing, Technology

Ignite Success: Expert Tips for Dynamic Marketing Promotion Strategy

March 25, 2024

Via: CMSWire

Remember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]


Advertising & Marketing, Technology

Cultural Marketing: How Platforms Have Changed CX Strategy

February 29, 2024

Via: CMSWire

Of all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural […]


Advertising & Marketing, Technology

3 Steps for Establishing a Core Marketing Message

January 19, 2024

Via: Social Media Today

As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the […]


Advertising & Marketing, Technology

Navigating the B2B Advertising Landscape: A Comprehensive Guide to Paid Media Success

January 18, 2024

Via: B2B News Network

Navigating the constantly shifting realm of B2B advertising requires expert navigation of paid media to achieve remarkable success. In this comprehensive guide, we explore the intricacies of business-to-business marketing by dissecting strategies, trends, and best practices that drive paid media […]


Advertising & Marketing, Technology

Marketing can’t just be diverse–it has to be diverse-first

December 4, 2023

Via: Marketing Dive

The future of marketing is going to be driven by multicultural and diverse audiences. Yet most companies aren’t prepared to engage in an authentic and effective way—preferring the general market tactics that worked in the past, or limiting their outreach […]


Advertising & Marketing, Technology

Why augmented reality should be part of your holiday marketing strategy

November 6, 2023

Via: Marketing Dive

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]


Advertising & Marketing, Technology

Mastering Personalization in Digital Marketing Strategy

September 11, 2023

Via: CMSWire

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]


Advertising & Marketing, Technology

Why Your Science-Led Startup Needs to Rethink Its Marketing Strategy

August 7, 2023

Via: CMSWire

An effective marketing strategy is one of your most valuable tools as a new business. It’s what enables you to make a lasting impact. Although every business uses marketing as a way to scale, deep tech and science-based startups have […]


Advertising & Marketing, Technology

How to Find the Best B2B Marketing Consultant You Can Afford

August 3, 2023

Via: B2B News Network

In today’s competitive business landscape, having a robust B2B marketing strategy is crucial. A B2B marketing consultant can provide the expertise and insights you need to drive your business forward. However, finding the right consultant that fits within your budget […]


Advertising & Marketing, Technology

Why Digital-First Marketing Starts With a Composable DXP

June 27, 2023

Via: CMSWire

What is digital first? It isn’t an afterthought or an add-on. It’s about embracing digital interaction with your customers. It’s the primary mechanism for reaching whatever audience you’re trying to reach wherever they are — whether on a website or […]


Advertising & Marketing, Technology

71% of CMOs lack the budget needed to execute marketing strategy in 2023

May 24, 2023

Via: Retail Dive

As economic headwinds persist, chief marketers are feeling the impact, left to balance lofty brand ambitions with narrowing budgets. According to Gartner, 75% of CMOs feel heightened pressure to “do more with less” to drive profitable growth this year, however, […]


Advertising & Marketing, Technology

Should Your Brand Be Using Collaborative Marketing?

May 23, 2023

Via: CMSWire

Collaborative marketing, also known as partnership marketing, involves two or more brands working together to reach a wider audience and increase customer engagement. The collaboration can include co-branding, shared advertising campaigns and even joint product development. This article will take […]


Advertising & Marketing, Technology

A 30-Day Content Plan to Completely Transform Your Online Marketing [Infographic]

March 10, 2023

Via: Social Media Today

Are you looking for ways to improve your online marketing strategy? Looking for content ideas to share on your website and across social media? Social Savvy share their marketing tips in this infographic. Here are a few ideas they share: […]


Advertising & Marketing, Technology

What You Should Know About Nostalgia Marketing

January 4, 2023

Via: CMSWire

Many brands use a technique called nostalgia marketing to create a feeling of nostalgia in the experiences they provide customers. Nostalgia marketing creates a positive, emotional feeling by using familiar ideas, concepts, songs, symbols and products from previous years, associating […]


Mobile Commerce, Mobile Marketing

Don’t Decimate Your CX Strategy When You Leave Twitter

January 3, 2023

Via: CMSWire

When it comes to running ad campaigns on Twitter, many brands are acting like the punk band The Clash and asking, “Should I Stay or Should I Go?” Song puns aside, Elon Musk’s high-profile acquisition of Twitter has some brands […]


Advertising & Marketing, Technology

Hey Marketers, Stop Dreading the Monday Retail Trading Meeting

October 19, 2022

Via: CMSWire

The Monday trading meeting is a solidified weekly feature for those that work in retail. It’s become part and parcel of the retail drumbeat. The purpose of these meetings is to look back at the previous week of trade and […]


Mobile Commerce, Mobile Marketing

Twitter Shares New Insight into the Value of Utilizing Ad Format Combinations in Your Tweet Marketing

August 30, 2022

Via: Social Media Today

Looking to establish a more effective Twitter marketing strategy for the upcoming holiday push? This will help – this week, Twitter has published a new overview of how utilizing various tweet ad combinations within your campaigns can help to maximize […]


Advertising & Marketing, Technology

Why Visual Storytelling Is Important to Brand Messaging

July 25, 2022

Via: CMSWire

Brand messaging has existed almost since the beginning of advertising itself. In essence, brand managers want customers to appreciate an offering and to recall the brand when it’s time to purchase that product or service. So, it is important to […]


Advertising & Marketing, Technology

5-point Advertising Plan to Drive Performance

April 19, 2022

Via: Practical Ecommerce

Advertising is a common component of an overall marketing strategy. For example, the marketing strategy of a furniture retailer might target new homeowners, with advertising campaigns aimed at buyers of sofas and kitchen tables. But advertising is expensive. A detailed […]


Advertising & Marketing, Technology

TikTok and Instagram: Using both platforms for ultimate success

February 8, 2022

Via: Marketing Dive

If you’re searching for the opportunity to bounce back from the pandemic and get your brand out there, social media is the name of the game. Two social media giants have seen usage spike significantly. Instagram is a well-established platform […]