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Hey Marketers, Stop Dreading the Monday Retail Trading Meeting

October 19, 2022

Via: CMSWire

The Monday trading meeting is a solidified weekly feature for those that work in retail. It’s become part and parcel of the retail drumbeat. The purpose of these meetings is to look back at the previous week of trade and to agree on the strategy for the week ahead.

The marketing team plays a crucial role in these meetings. They are the ones often responsible for bringing the data points and insights from that past week, and act as the executants of the top-of-funnel strategy.

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