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Should Your Brand Be Using Collaborative Marketing?

May 23, 2023

Via: CMSWire

Collaborative marketing, also known as partnership marketing, involves two or more brands working together to reach a wider audience and increase customer engagement. The collaboration can include co-branding, shared advertising campaigns and even joint product development.

This article will take a close look at collaborative marketing, how it can be successfully implemented and examples of businesses that have effectively used this strategy.

What Is Collaborative Marketing and How Does It Work?

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