Tag: Facebook

September 8, 2023

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]

September 7, 2023

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

August 22, 2023

Meta has announced some new measures to comply with the soon-to-be enacted EU Digital Services Act (DSA), which implements expanded control and transparency measures for European social media users. The DSA aims to provide more capacity for social media users […]

July 17, 2023

Meta’s announced some new video enhancements for Facebook, as it continues to evolve from a social app into an entertainment platform, in line with broader industry trends. First off, Meta’s renaming its ‘Watch’ tab to ‘Video’, which is more representative […]

July 10, 2023

As expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly rushed to 30 million sign-ups within 24 hours of […]

June 29, 2023

Looking to incorporate Reels into your Facebook and/or Instagram approach? This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into […]

May 18, 2023

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]

April 17, 2023

Meta has announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help to improve advertising performance across Meta’s platforms. The Performance 5, which Meta first outlined last […]

April 7, 2023

Facebook has added a new element to Marketplace, with sellers now able to include video within their listings, and users able to request a video to assist in their purchase decision. As per Facebook: “We’ve recently enabled video on Marketplace, […]

March 28, 2023

With Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips. First off, Meta’s making its Click-to-Messenger Ads available within Facebook Reels, which will […]

February 28, 2023

Meta has provided some new stats on the effectiveness of its Advantage+ AI-guided ad campaigns, which have become a bigger focus for the app in the wake of Apple’s iOS 14 update. With Meta having fewer user insights to go […]

December 28, 2022

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process. The […]

December 7, 2022

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]

October 20, 2022

It’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has […]

October 20, 2022

Facebook is holding its sixth annual Communities Summit event today, which brings together group admins and internal experts to discuss the latest group tools, tips and more. And as always, Facebook has also announced a range of new groups features […]

October 18, 2022

Businesses can use social media sites to build a brand, connect with customers, and sell products. There are a variety of popular social media networks to explore, with tools and target audiences that may fit your business. Here is a […]

September 29, 2022

Facebook will no longer allow listings for cars and real estate/rental listings using a Facebook Business Page, though it will allow individuals to create person-to-person listings on Marketplace. Instead, it’s pushing businesses to use advertising solutions. In an email this […]

September 29, 2022

After initially launching its NFT display options to selected users back in May, Meta has now announced that all US users on Facebook, and most people on Instagram, can now post their digital collectibles to each app, with a specialized […]

September 27, 2022

This serves as a good reminder of the need to remain vigilant in policing social media misuse and manipulation, and improving education around the same. Today, Meta has announced that it’s detected and removed two significant new influence operations, stemming […]

September 19, 2022

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. That will complement […]