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Tag: Facebook


News

Indonesian Government Proposes New Scheme to Force Digital Platforms to Pay For News Content

February 21, 2024

Via: Social Media Today

Every time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]


Advertising & Marketing, Technology

Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update

January 24, 2024

Via: Social Media Today

Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions […]


Apps & Sites, Mobile Commerce

Meta Confirms That Facebook’s ‘Link History’ Option Is Coming to All Users

January 2, 2024

Via: Social Media Today

If you’ve logged on to Facebook recently, you may have been prompted with this pop-up: It’s not entirely new, as Meta has been rolling out this option to selected regions over the past few months. But Meta has now confirmed […]


Mobile Commerce, Mobile Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

December 21, 2023

Via: Marketing Dive

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]


News

Amazon partners with Meta and Snap in push to expand in-app shopping

November 15, 2023

Via: Business of Apps

Amazon appears to be bolstering its in-app shopping partnership. In two separate news pieces emerging over the past week, the eCommerce giant has struck a deal with both Meta and Snap to feature in-app shopping capabilities. We’ll take a closer […]


Editorial

How Social Media Platforms Are Reshaping e-Commerce

November 1, 2023

Via: Natalie Dunn

There is no question that social media platforms have grown to become an important part of people’s lives. They can help people connect across great distances, and they are also extremely useful in sharing ideas, news and opinions. Moreover, social […]


Advertising & Marketing, Technology

Ecom Exec: Marketing Attribution Is a Waste

September 8, 2023

Via: Practical Ecommerce

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]


Advertising & Marketing, Technology

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

September 7, 2023

Via: Social Media Today

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]


News

EU Users Will Soon Be Able to Opt Out of Algorithmic Sorting on Facebook and Instagram

August 22, 2023

Via: Social Media Today

Meta has announced some new measures to comply with the soon-to-be enacted EU Digital Services Act (DSA), which implements expanded control and transparency measures for European social media users. The DSA aims to provide more capacity for social media users […]


Apps & Sites, Mobile Commerce

Meta Announces New Video Features for Facebook as It Looks to Align With Broader Usage Trends

July 17, 2023

Via: Social Media Today

Meta’s announced some new video enhancements for Facebook, as it continues to evolve from a social app into an entertainment platform, in line with broader industry trends. First off, Meta’s renaming its ‘Watch’ tab to ‘Video’, which is more representative […]


Apps & Sites, Mobile Commerce

Threads reaches 100 million members in record time

July 10, 2023

Via: Marketing Dive

As expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly rushed to 30 million sign-ups within 24 hours of […]


Mobile Commerce, Mobile Marketing

Meta Publishes New Guide on How to Create Standout Reels Content

June 29, 2023

Via: Social Media Today

Looking to incorporate Reels into your Facebook and/or Instagram approach? This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into […]


Advertising & Marketing, Technology

Meta bets its advertising scale can differentiate new generative AI tools

May 18, 2023

Via: Retail Dive

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]


Advertising & Marketing, Technology

Meta Announces New Marketing Tips Webinar Series, Specifically Focused on SMBs

April 17, 2023

Via: Social Media Today

Meta has announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help to improve advertising performance across Meta’s platforms. The Performance 5, which Meta first outlined last […]


Apps & Sites, Mobile Commerce

Facebook Adds Video Display Elements to Marketplace Listings

April 7, 2023

Via: Social Media Today

Facebook has added a new element to Marketplace, with sellers now able to include video within their listings, and users able to request a video to assist in their purchase decision. As per Facebook: “We’ve recently enabled video on Marketplace, […]


Mobile Commerce, Mobile Marketing

Meta Launches New Reels Ad Options as it Leans into Consumption Shifts

March 28, 2023

Via: Social Media Today

With Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips. First off, Meta’s making its Click-to-Messenger Ads available within Facebook Reels, which will […]


Advertising & Marketing, Technology

Meta Says That its Automated Ad Targeting Tools Have Driven a 32% Increase in ROAS

February 28, 2023

Via: Social Media Today

Meta has provided some new stats on the effectiveness of its Advantage+ AI-guided ad campaigns, which have become a bigger focus for the app in the wake of Apple’s iOS 14 update. With Meta having fewer user insights to go […]


Apps & Sites, Mobile Commerce

Instagram Chief Outlines Key Areas of Focus for the App in 2023

December 28, 2022

Via: Social Media Today

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process. The […]


Mobile Commerce, Mobile Marketing

Meta Adds Instagram Audience Targeting for Facebook and IG Ads

December 7, 2022

Via: Social Media Today

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]


Apps & Sites, Mobile Commerce

TikTok replaces Netflix as second most-popular app for those under 35

October 20, 2022

Via: Marketing Dive

It’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has […]