Meta’s announced some new video enhancements for Facebook, as it continues to evolve from a social app into an entertainment platform, in line with broader industry trends.
First off, Meta’s renaming its ‘Watch’ tab to ‘Video’, which is more representative of the platform’s expanded video offerings, beyond its dedicated programming in the original Watch feed.
As per Meta:
“The Video tab, previously known as Facebook Watch, is now the one-stop shop for everything video on Facebook, including Reels, long-form and Live content. The Video tab will look familiar – you can scroll vertically through a personalized feed that recommends all types of video content – but will also feature new horizontal-scroll reels sections that highlight recommended reels, so you can quickly jump into short-form video.”
