Tag: advertisers


Meta forces Apple fees on advertisers

February 16, 2024

Via: Payments Dive

The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]

Mobile Commerce, Mobile Marketing

Brand safety is key for 67% of mobile brand advertisers

March 10, 2023

Via: Business of Apps

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

Advertising & Marketing, Technology

Google Ads Improves Automated Assets, Acquisition, More

March 7, 2023

Via: Practical Ecommerce

Google Ads has introduced helpful updates in the last month. These include automatic assets, value-based bidding, and interface design enhancements. Automatically Created Assets Google has long offered advertisers automated assets for responsive search ads. Advertisers can enable this option for […]

Mobile Commerce, Mobile Marketing

Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page

March 2, 2023

Via: Social Media Today

Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page. As you can see in this example, Kohl’s, the first partner to test […]

Apps & Sites, Mobile Commerce

TikTok Announces New Brand Safety and Suitability Partners

February 24, 2023

Via: Social Media Today

TikTok has announced a new set of official measurement partners, which will provide third-party data on TikTok ads placement and performance, in order to provide more reassurance to ad partners. As per TikTok: “Today, the TikTok Marketing Partners Program is […]

Analytics & Data

Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

October 31, 2022

Via: Social Media Today

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]

Apps & Sites, Mobile Commerce

Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches

August 2, 2022

Via: Social Media Today

As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push. Meta’s […]

Apps & Sites, Mobile Commerce

TikTok Takes First Steps Towards Improved Creator Monetization with ‘Pulse’ Program

May 4, 2022

Via: Social Media Today

As I’ve been saying to anyone who’ll listen over the past two years, while TikTok is growing at an astronomical rate, and is on track to become the most popular social media platform overall (maybe not in overall users, but […]

Apps & Sites, Mobile Commerce

TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize their Opportunities

April 6, 2022

Via: Social Media Today

As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience. Called Creative Agency Partnerships (CAP) University, […]

Mobile Commerce, Mobile Marketing

Streaming apps are turning to ad-supported models

March 11, 2022

Via: Business of Apps

Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark. Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, […]


4 Lessons for Marketers From Facebook’s Outage

October 11, 2021

Via: СMSWire

Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]

Apps & Sites, Mobile Commerce

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

September 22, 2021

Via: Social Media Today

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]

Analytics & Data

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

April 6, 2021

Via: CMSWire

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]

Advertising & Marketing, Technology

Video marketing trends to cut through the noise in 2021

December 11, 2020

Via: Smart Insights

Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for […]

Apps & Sites, Mobile Commerce

Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

June 4, 2019

Via: The Verge

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]

Mobile Commerce

Ad-Blocking Software –The Next Major Challenge Digital Marketers Need to be Aware of

August 11, 2015

Via: itCurated

Let’s face it, online ads can be annoying. While we know full well that nothing comes for free, and that many websites, particularly social media platforms, rely on advertising revenue to provide their services, even then, sometimes those ads can […]