Here’s one for the big ad nerds out there, getting into even deeper analytics.
Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join it with Google event-level ad data to uncover deeper, aggregated audience response insights to their promotions.
As explained in the video, Ads Data Hub provides a privacy-safe link between your data and Google’s insights to help uncover more detail on how people are engaging with your ads, which can then better inform your marketing approach.
