Category: Mobile Marketing

August 23, 2023

LinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]

August 17, 2023

Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising […]

August 9, 2023

Looking to incorporate TikTok into your holiday marketing push this year? This will help. This week, TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting […]

July 27, 2023

There are quite a few things in this world that never fail to surprise me. Take, for instance, the news about Elon Musk purchasing Twitter and transforming it into X, along with the unexpected move of promoting a dog-branded cryptocurrency […]

July 24, 2023

While there has been considerable buzz about AI and Threads this year, another quietly growing trend is the use of YouTube as a source for podcast discovery. YouTube has long been a source of video entertainment, but like all social […]

July 20, 2023

Twitter, with its impressive 373 million active users, is a powerful social media platform that businesses can leverage to connect with customers, enhance their brand visibility, and spur growth. However, gaining a massive following and achieving success on Twitter for […]

July 13, 2023

In the dynamic world of digital marketing, Instagram has carved out a significant niche as a powerful platform for marketers, but what about B2B brands and companies? With a user base exceeding a billion, Instagram offers a vast and diverse […]

July 12, 2023

As of July 5, 2023, I was the 11,508,230th person (they give you a badge) to sign up for Meta’s new app “Threads.” (Cue unnecessarily, overly excited brain that has spent more time indulging in the simplicity of this app […]

July 11, 2023

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part […]

June 29, 2023

Looking to incorporate Reels into your Facebook and/or Instagram approach? This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into […]

June 23, 2023

Two reports in recent days show how social media app TikTok is working to capitalize on users’ propensity to shop products featured in its short-form videos. TechCrunch said TikTok confirmed a report in the Financial Times that it is testing […]

June 12, 2023

Looking to get more out of your TikTok marketing efforts this holiday season? This could help – today, TikTok has published a new set of ‘Creative Codes’, which are six essential elements that you need to consider in your TikTok […]

May 10, 2023

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]

May 9, 2023

The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company […]

May 5, 2023

Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer. As you can see in this example, shared […]

May 2, 2023

In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]

April 27, 2023

Klarna’s new features see the brand trying to give retailers, creators and shoppers additional incentive to use its app, arriving as mobile shopping continues to gain traction. Perhaps the buzziest of the new features, the AI-powered shopping feed is powered […]

April 24, 2023

Behind only Facebook and Instagram, LinkedIn is the third most-used social media platform by marketers. And it brings a unique audience to the table, primarily a group of professionals and organizations focused on career and brand growth. Not long after […]

April 17, 2023

With the NBA Finals getting underway, Twitter wants to remind marketers that it remains the leading platform for real-time interaction, with sports, in particular, getting plenty of attention from Twitter users. Indeed, according to Twitter, sports discussion via tweet has […]

April 13, 2023

Snapchat’s adding more music to its Sounds Library, as it looks to tap into the popularity of audio elements, which have seen a big rise on the back of the TikTok shift. And there are a lot of new audio […]