In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise on Shorts was only introduced a year ago.
Perhaps most notable, Shorts and in-feed videos will now be applicable for video reach campaigns, which rely on AI to help brands maximize reach through the use of multiple ad formats. With the update, marketers would need to include a 60-second vertical video, or shorter, along with other assets.
