With the NBA Finals getting underway, Twitter wants to remind marketers that it remains the leading platform for real-time interaction, with sports, in particular, getting plenty of attention from Twitter users.
Indeed, according to Twitter, sports discussion via tweet has grown significantly over the past two years, with a 28% increase in sports tweets, and a 29% increase in impressions of those mentions.
Which makes sense – again, Twitter is the home of real-time updates, which is why it’s also so hard to quit, for so many users. More recent changes have annoyed some, but according to Twitter chief Elon Musk, the app continues to see record-high engagement, with Musk recently noting that Twitter reached a new milestone of 8 billion user minutes in a day.
