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Taco Bell revives coin drop game from aughts to boost mobile app

July 11, 2023

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part of restaurant makeovers in the last decade, the game is now being revived as a mobile app feature to boost an increasingly important digital channel for the QSR brand.

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