Before making a purchase, people go through several different stages unique to each purchase. High performing businesses have figured out these stages to help turn prospects into customers, and customers into fans.
How do they do it? By focusing on and winning the customer buying process.
The customer buying process refers to the steps that a customer takes when making a purchase decision. It is a journey that begins when a customer recognizes a need or desire and ends when the customer is satisfied with the product or service purchased.
