As consumer behavior continues to shift related to COVID-19 concerns, there is a growing demand for real-world moments and a market for in-person experiences. A study by UTA IQ found that one in three consumers say that live events are more important to them post-pandemic, and the same amount are now inclined to go to as many events as possible.
This shift in consumer habits presents an opportunity for businesses to get creative with their experiential marketing plans. Inviting customers to interact with your brand in a real-life situation fosters a sense of connection with your brand, which makes them more likely to spend. According to an EvenTrack study, 91% of consumers say that participating in brand events and experiences makes them more inclined to purchase.
