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10 Potential Data Privacy Pitfalls for Marketers

May 22, 2023

Via: CMSWire

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is that privacy is increasingly core to business operations across verticals. Investment in privacy continues to rise, with the average privacy budget of enterprises up by 13% to $2.7 million in 2022.

Despite their best efforts, however, marketers are the most at risk of inadvertent privacy violations because they are at the forefront of collecting, processing and activating customer data in a complex, multichannel environment.

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