Tag: NFL

Mobile Commerce, Mobile Marketing

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

September 29, 2022

Via: Social Media Today

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]

Advertising & Marketing, Technology

Time for Metaverse Customer Experiences? NFL Says ‘Yes’

June 9, 2022

Via: CMSWire

Forrester reports the metaverse doesn’t exist outside of a “few precursors.” And it won’t be until the 2030s that the metaverse — the internet’s 3D layer of interoperable and interlinked immersive environments — actualizes and disrupts marketing. “Forrester defines the […]

Mobile Marketing

Marketing to Sports Fans Online, With Help from Google and Social Networks

September 8, 2015

Via: itCurated

When the National Football League season begins on Thursday, Google will not be merely sitting on the sidelines. Seeking to help advertisers capture the attention of the sport’s millions of fans, the company has built a tool for its search […]