Tag: Netflix

Advertising & Marketing, Technology

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

May 16, 2024

Via: Marketing Dive

Netflix’s ad-supported business is booming, with its global monthly active users surging to 40 million — after coming in at just 5 million a year ago — and nearly half of all signups picking ads plans where available. Along with […]

Apps & Sites, Mobile Commerce

TikTok replaces Netflix as second most-popular app for those under 35

October 20, 2022

Via: Marketing Dive

It’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has […]

Mobile Commerce, Mobile Marketing

Streaming apps are turning to ad-supported models

March 11, 2022

Via: Business of Apps

Streaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark. Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, […]


Netflix Announces 2021 Film Slate

January 12, 2021

Via: NYTimes Tech

Last month, Disney revealed an enormous trove of new content for its streaming service, Disney+. That followed WarnerMedia’s announcement that all 17 of its films this year would be available on HBO Max the same day they debuted in theaters. […]


Netflix is expanding its Witcher cinematic universe with a new live-action spinoff

July 27, 2020

Via: The Verge

The fantasy realm of The Witcher is about to get even bigger. Today, Netflix announced a six-part live-action spinoff of its massively popular series, one that delves into a very different time period. Called The Witcher: Blood Origin, the series […]


YouTube Gets 10x More Viewers Than Netflix, and That’s Not Good for Television

March 1, 2017


Today, most people are more likely to watch their favorite videos online–which is bad news for American television’s viewership numbers. Global YouTube viewers are watching more than 1 billion hours of video a day, according to a new report from […]

Mobile Commerce

The Insider’s Guide to Digital Transformation and the Path to Innovation

November 9, 2015

Via: itCurated

Digital transformation continues to be a priority among companies. And while many are making strides on specific fronts there are still clear hurdles, including: consensus-building, prioritization, cross-functional collaboration, and lack of expertise. But, it’s clear, progress is inevitable. Innovation in […]

Advertising & Marketing

Netflix and Native Advertising: A Tricky Marketing Plan Done Good

September 24, 2015

Via: itCurated

For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which “online advertising … matches the form and function of the platform on which […]


Review: Now TV Box

March 19, 2015

Via: itCurated

Introduction and setup This is an update to the original Now TV review. It has been done to reflect the changes in the service since the initial review was written. In a few short years the media landscape has changed […]