October 20, 2022
Via: Marketing DiveIt’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has […]
Mobile Commerce, Mobile Marketing
March 11, 2022
Via: Business of AppsStreaming video on mobile apps really kicked off in 2020 and apps such as Disney+ recently even surpassed the $2 billion consumer spending mark. Netflix and YouTube regularly featured in the top 10 most downloaded entertainment apps. However, until now, […]
January 12, 2021
Via: NYTimes TechLast month, Disney revealed an enormous trove of new content for its streaming service, Disney+. That followed WarnerMedia’s announcement that all 17 of its films this year would be available on HBO Max the same day they debuted in theaters. […]
July 27, 2020
Via: The VergeThe fantasy realm of The Witcher is about to get even bigger. Today, Netflix announced a six-part live-action spinoff of its massively popular series, one that delves into a very different time period. Called The Witcher: Blood Origin, the series […]
March 1, 2017
Via: Inc.comToday, most people are more likely to watch their favorite videos online–which is bad news for American television’s viewership numbers. Global YouTube viewers are watching more than 1 billion hours of video a day, according to a new report from […]
November 9, 2015
Via: itCuratedDigital transformation continues to be a priority among companies. And while many are making strides on specific fronts there are still clear hurdles, including: consensus-building, prioritization, cross-functional collaboration, and lack of expertise. But, it’s clear, progress is inevitable. Innovation in […]
September 24, 2015
Via: itCuratedFor those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which “online advertising … matches the form and function of the platform on which […]
March 19, 2015
Via: itCuratedIntroduction and setup This is an update to the original Now TV review. It has been done to reflect the changes in the service since the initial review was written. In a few short years the media landscape has changed […]