Introduction and setup
This is an update to the original Now TV review. It has been done to reflect the changes in the service since the initial review was written.
In a few short years the media landscape has changed from one where our television choices are dictated by channels, to services offering up a whole host of on-demand content of which a viewer can cherry pick.
Premium on-demand content is a burgeoning area that is so far being dominated by the likes of Amazon Prime Instant Video and Netflix – Sky’s service has quite obviously been launched to counteract these non-contract, all-you-can-eat offerings.
Not content with Now TV just being online or an app on a TV or set-top box, Sky has decided to release its own hardware that costs less than the price of a Blu-ray.
Sky’s Now TV Box is a serious statement of streaming intent from the broadcaster. The box’s size may be tiny but it holds enormous potential for Sky to open up its premium movie, sports and TV bundles to customers who have yet to sign on to its wares.
